Product Marketer at Aella

The Opportunity

We’re seeking a strategic Product Marketer to own the end-to-end positioning, messaging, and go-to-market (GTM) strategy for our B2B Products/solutions. You’ll bridge product, sales, and marketing to drive adoption, competitive differentiation, and revenue growth.  

Key Responsibilities

Market & Customer Insights:

• Conduct market research, competitive analysis, and customer interviews to inform product strategy and positioning.  

Positioning & Messaging: 

• Develop compelling product narratives, value propositions, and messaging frameworks that resonate with target personas.  

Go-to-Market Strategy: 

• Work with cross-functional GTM launches for new products/features (including pricing, packaging, and sales enablement).  

Sales Enablement:

• Equip sales teams with battle cards, pitch decks, case studies, and training to articulate product value effectively.  

Content Creation:

• Collaborate with marketing to produce high-impact collateral (e.g., whitepapers, webinars, demo videos, website copy).  

Performance Analysis:

• Track KPIs (adoption, conversion, pipeline impact) and optimize campaigns based on data.  

Voice of Customer:

• Synthesize feedback to influence product roadmap and marketing strategy.  

Required Skills & Experience 

• 3+ years in B2B/B2C product marketing in the payment space
• Proven success in developing GTM strategies and launching products.  
• Strong ability to translate technical features into customer-centric benefits.  
• Expertise in market research, competitive analysis, and persona development.  
• Excellent storytelling, writing, and presentation skills.  
• Experience with analytics platforms (e.g., Google Analytics, Power BI).