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Kuda is a full-service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly, and save more.
About the role
We’re searching for an experienced SEO/ Product Manager to join the Growth team at Kuda. As a member of the Product Growth function, you will be responsible for owning the development and execution of our Web Experience and SEO strategy.
As an Organic Product Manager in Growth, you’ll partner with our Growth, Engineering, Analytics, Marketing, Content and Design teams to create a roadmap of powerful SEO content, memorable web experiences, data-driven experiments and
You'll work with a high-performing, entrepreneurial, and product-focused group of engineers and marketers, in a highly collaborative and fun environment.
In this exciting role, you'll have the opportunity to make a massive impact on the company, the product and most importantly, on the lives and livelihoods of our amazing users!
Responsibilities:
- Take full ownership of kuda.com, ensuring we remain at the forefront of content, SEO trends, website performance and user experience
- Together with our Leads for Growth, Marketing and Content, you will create a clear vision for how we execute and continuously evolve Kuda.com.
- Develop and execute a product strategy for Organic & SEO, focused on how we can increase our organic visitors and conversion from web to transacting users.
- Work closely with all departments in Kuda to ensure that all important and relevant content is accessible, up to date and performing effectively.
- Collaborate with growth analysts on forecasting, target setting and reporting all aspects of organic performance.
- Working with our web engineering team, monitor, understand and improve our web infrastructure
- Own the full product discovery and delivery process, from identifying the problem to ideating/research to delivering and then iterating
- Run regular audits of our website and the competitor landscape.
- Manage SEO operations and analytics to deeply understand the channel; provide weekly updates and inform leadership of progress, impacting business objectives and revenue.
- Coordinate resources, and create project timelines, to ensure on-time delivery with the highest quality
- Deliver features and products that will create amazing user experiences and validate these with customers
Requirements
- 5+ years of experience in SEO and product management, with a strong focus on SEO growth and web conversions
- You possess a deep understanding of the operational, technological, and strategic aspects essential for executing successful SEO and product initiatives.
- You have designed, built and implemented content, web journeys and high ranking content
- Test & Learn Mindset; you are focused on failing and learning fast using experiments and data to lead the way
- Making an Impact: you have a proven track record delivering impactful changes, in particular web to app conversion
- Bias for Execution; you focus on defining the right MVP, making difficult trade-offs, and shipping effective features
- Exceptional Curiosity; you’re unafraid to ask questions, tinker, and learn to help drive product success
- You will have a strong understanding of the web and app ecosystems.
Advantageous
- Worked within the Fintech space.
- Worked with a CMS and GA4
- Knowledge of African markets and SEO trends
- An obsession with user experience.
- A desire to build something great.
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