PR Business Lead at Hazon Holdings

JOB DUTIES

• Manage day to day performance and optimization of Client Digital assets.
• Build brand website portfolio to deliver optimally - Implement SEO/SEM
• Execute a comprehensive social media strategy that raises visibility and traffic for target audiences and followers
• Analyze and report on campaign performance on a day-to-day basis for impact on target audiences - translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
• Analyze Social Media statistics: likes, impression, reach to generate insights from site metrics and implementing same to improve site performance
• Manage creation of content calendars for brands
• Responsible for metrics and delivering monthly reports and measuring ROI
• Oversee content for and publish across a variety of online (Social Media; twitter, Instagram, FaceBook), mobile and web platforms (YouTube, blogs, websites) as well as offline (TV, Billboards, Newspapers etc)

PR Strategy & Plan Implementation:

• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a Monthly & quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Manage budgets and timelines for media Campaigns.
• Establish post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.
• Monitor, analyze and report competitive digital marketing and media campaigns

Required Skills:

• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Exceptional writing and editing skills
• Event planning experience
• Excellent time management, resilience, and the ability to work independently as well as in collaboration within a fast-paced team environment.
• Experience with Facebook Insights, Google Analytics and other analytics tools a plus.
• Ability to move quickly to capitalize on opportunities or react to content requests and create multiple edits, variations on themes and visual tangents within existing frameworks; utilizing a wide range of tools, from HD video workstations to camera phones.

Education and Technical Requirements:

• B.s.c degree in marketing or a related field
• Proven working experience 5 years in PR and Marketing
• Demonstrable experience leading and managing teams in a marketing Agency, marketing database, email, social media and/or display advertising campaign (Not less than 5 years)
• Understanding of use of media channels, content creation and role of multi-channel mix