PPC Manager at Sloovi

Job Brief

• We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
• In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)
• You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Write attractive and concise copy for advertisements
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management

Requirements and Skills

• Education in Marketing, Digital Media or a related field, AdWords certification is a plus.
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Excellent communication skills
• Analytical thinking with strong math skills.