Performance Marketing Manager - Paid Social at SportyBet Nigeria

• As we expand our performance marketing team, we are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms.
• In this role, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Kwai and others. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.

Responsibilities

• Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app
• Manage end-to-end campaign operations — from setup and budgeting to optimization — with a focus on hitting performance goals (CPA, ROAS, LTV)
• Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels
• Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets
• Monitor and analyse campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities
• Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage
• Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve
• Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support

Qualifications

• 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter
• Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV
• Fluency in English is required; additional languages are a plus.
• Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms
• Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works
• Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimisation, and cross-channel collaboration
• Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams