Paid Media Specialist at Project Growth

• Our client, a vibrant digital marketing agency is looking for a dynamic Search Engine Marketing Specialist to join their award-winning Digital Marketing team.
• Reporting to the Vice President of Paid Media, this role takes charge of individual client accounts, ensuring they not only meet but surpass performance goals.
• Your responsibility extends to holding vendors, partners, and reports accountable for delivering outstanding client results.

Key Responsibilities:

• Develop innovative paid strategies and media plans to achieve client goals.
• Manage ongoing optimization efforts, overseeing daily IO management, campaign budgets, on-site conversion actions, bid management, and keyword strategies.
• Conduct continuous keyword research, expansion, and optimization.
• Oversee tracking and reporting on campaign results, performing ad hoc data analysis.

Qualifications:

• Deep knowledge of performance media practices, particularly in paid search and/or paid social.
• Advanced proficiency in search marketing applications, tools, web analytics, and management software.
• Ability to identify trends and derive key findings through data analysis.
• Strong reporting and analysis skills.
• Proficient in Excel and Google Sheets.
• Exceptional communication, analytical, and organizational skills.
• 5+ years of experience in paid search and/or paid social.

Candidate Characteristics:

• Mastery of paid search, paid social, and programmatic display.
• Comfort with both quantitative and qualitative analysis.
• Strong written and verbal communication skills.
• Adaptability in a dynamic environment.
• A growth mindset, self-motivation, and a thirst for self-education.
• Eagerness to pioneer new techniques and contribute fresh ideas to the team.