Operational Marketing Officer at La Fayette Microfinance Bank Limited, Advans Nigeria

Planned Start Date: 03 / 01 / 2022.

Main Responsibilities

• Assist the department in executing core functions across all communication & marketing mediums.
• Create and manage client touchpoints where they engage with the Brand to elicit trial and foster loyalty
• Manage the execution of planned events ensure set-up and execution occur as planned.
• Assist with public relations functions and build a database of media links for future publicity
• Create and execute the strategy for brand outreach events and product advertising
• Develop unique campaigns that seek to create consumer activations around the brand, where consumers get to interact directly the product
• Planning and Project managing marketing events and evaluating their success
• Evaluating the effectiveness of all marketing activity
• Supporting the marketing manager in day to day marketing activities
• Developing and implementing an internal engagement programme/activity
• Preparing, planning and Project managing the publication of all publicity material to maximize brand promotion.
• Vendor management
• Pre and post-event communication
• Budgeting and evaluation
• Reporting

Profile
Qualifications / Education:

• Minimum of First Degree in a relevant course of study is required, while a professional qulaification will be an added advantage.

Work Experience:

• 2+ years of relevant operational marketing experience, either on the brand or agency side
• Executed a diverse scope of projects with partners at all levels of understanding and seniority
• Experience working with agencies and managing multiple experiential programs concurrently
• A collaborative, motivated and a cross-functional team mindset
• Managed/produced a variety of experiential programming including educational programming, trade shows/activations, staff events, mobile tours, and live events
• Comfortable interpreting and applying data and insights to inform programming and measure effectiveness
• An openness to give / take feedback as part of a creative and passionate team
• Ability to travel.