Online Merchandizing Officer at Konga Online Shopping Limited

Overview

• The Online Merchandizer plays a crucial role in the success of an online store by strategically selecting, presenting, and promoting products to attract and engage customers. This role involves a combination of marketing, data analysis, and creativity to optimize the online shopping experience.

Key Duties

• Ensure proper, logical display and placement of products on the website, making it easy for the customer to discover and desire them.
• Develop and maintain merchandised products and content on main pages, category pages, promotional pages, brand pages, landing pages, and banner creatives, by identifying best-priced and top sellers.
• Liaise with category managers and merchant engagement teams to decide on products for promotional campaigns in a bid to achieve desired sales.
• Development and execution of the online campaign calendar for the business.
• Lead quality assurance of all executions, ensuring all experiences and products land correctly across various platforms, browsers, and devices.
• Work with internal cross-functional teams to ensure integration and consistency throughout aft channels.
• Monitor the market and fully understand trends, gaps, and opportunities in order to optimize listings, increase traffic, and improve conversion.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field.
• 3+ years’ experience in search engine optimization and cataloguing.
• Proven experience in e-commerce merchandising, preferably within the retail or consumer goods industry.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Detail-oriented mindset with a focus on accuracy and quality in all aspects of work.
• Familiarity with e-commerce platforms such as Shopify, WooCommerce, Magento, or similar systems.
• Ability to multitask and prioritize workload in a fast-paced environment.
• Creative problem-solving abilities with a proactive approach to driving results.
• Knowledge of SEO principles and best practices is a plus.
• Experience with A/B testing and optimization techniques is highly desirable.