On Trade Account Leader at Coca-Cola

YOUR NEW KEY RESPONSIBILITIES

• Sets daily outlet visit plan based on routing.
• Executes Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion)
• Runs the commercial surveys, analyzes market demand and potential.
• Evaluates Sales performance and sets daily targets with On-trade Manager.
• Manages POS (permanent and temporary)
• Plans and implements Consumer Promotions/Events according to brand plan.
• Sets standards of customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions.
• Leads the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs.
• Manages the budget within agreed guidelines and ensures responsible allocation of DME
• Ensures implementation of own IDP
• Contributes to the development of the total team by sharing knowledge to peers and upwards.
• Drives implementation of promotional calendar in own area
• Effective selling and negotiation with customers (new products, distribution, etc)
• Participation to team activities for the achievement of the team's results (critical KBIs)
• Builds and continuously upgrades customer relationships to drive the Business forward.
• Ensures that relationships are developed with peers across cooperating departments and upwards that lead to alignment of plans and enable delivery of sales results.
• Ensures achievement of new launches targets in own area and contributes to total team results.
• 100% debts collection from outlets on a monthly
• 100% daily collage of outlet for the year- Aligned with the line manager.

DO YOU HAVE THESE SKILLS?

• Desired Candidate must be an excellent communicator and interested in delivering and improving service standards to our esteem customers.
• On-Trade Activation
• Selling & Negotiation
• Customer Insight
• Strong analysis & synthesis skills
• Presentation skills
• Financial Acumen
• Interpersonal skills

EDUCATION / KNOWLEDGE

• BA / B. SC or HND in relevant discipline
• Desired Candidate must be thoroughly conversant with FMCG environment with a proven record of resilience, passion and leadership ability to drive a team to achieve set sales objectives.

EXPERIENCE:

• Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
• Commercial & Customer Marketing Experience (Spirits/AFBs)