Nigeria Marketing & Communications Manager at UpEnergy

About the Role:

• The Nigeria Marketing and Communication Manager will report to the Country Director and coordinate with the Regional Distribution Manager.
• The Marketing and Communication Manager will innovate and develop ideas for creative marketing campaigns that help with the company visibility and answers about consumer requirements, habits, and trends.
• The Marketing & Communication Manager will assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, graphic designing, advertising, events planning etc.)
• This role will require you to be analytical, curious and have a passion for solving problems through a facts/data-driven and customer-centric approach among others.

Key Responsibilities:

Marketing Campaign Management (30%):

• Understand campaign life cycle
• Assist in developing marketing strategies alongside the Regional Distribution Manager
• Do research tasks and create presentations with your findings
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e- mail, TV, outdoors, etc.)
• Promote the company’s products/services addressing or predicting clients’ objectives
• Develop technical and commercial knowledge of all our product offerings and services.
• Identify immediate and long-term needs of clients for company’s products and services on such projects.
• Prospect for and acquire new and financially viable high-volume customers
• Define strategy for relating with each customer group and create a Customer Relationship Plan per group
• Demonstrate consistent sales development success and target — driven achievements
• Networking with different partners to discover new leads and markets for our business.

 Content Writing (30%):

• Creating and managing content and visuals for the company website, and social media channels
• Creating and building emails for email marketing campaigns

Events (20%):

• Building webpages or update existing ones
• Schedule presential and online events, webinars, digital workshops, etc.
• Coordinate creation of event material, communication to network and post-event communication
• Manage events in collaboration with presenters, post-event communication.

Analytics (20%):

• Monitor Google Analytics to analyse website traffic and make recommendations to optimise the pages Analise marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Does this sound like you?

Must Have

• Relevant Bachelor’s degree/ Master’s degree
• 7+ years’ background in a similar position.
• Strong understanding of BI and Marketing mix
• Excellent organization, time management, and leadership skills.
• Good use of Microsoft office, canva, corel draw or related application is an added advantage
• High work ethic
• Excellent communication skills and interpersonal skills
• Strong organizational skills