National Sales Manager (NSM) at Reliable Steel & Plastic Ind. Ltd.

Job Summary

The National Sales Manager (NSM) is responsible for developing and executing the company’s nationwide sales strategy to drive revenue growth, expand market share, and strengthen customer relationships. The role requires strong leadership of regional sales teams, deep understanding of distribution networks, and hands-on experience in selling manufactured products across diverse markets.

Key Responsibilities

• Develop and implement a comprehensive national sales strategy aligned with company objectives. 
• Drive revenue growth and achieve monthly, quarterly, and annual sales targets. 
• Manage and supervise regional and area sales managers across the country. 
• Expand distribution channels, including wholesalers, distributors, and key accounts. 
• Identify new market opportunities and penetrate untapped regions. 
• Monitor market trends, competitor activities, and customer demands to inform strategy. 
• Oversee pricing strategies, promotions, and product positioning. 
• Ensure efficient product availability and distribution across all regions. 
• Build and maintain strong relationships with key customers, distributors, and partners. 
• Collaborate with production and supply chain teams to ensure demand forecasting and product availability. 
• Prepare and present regular sales reports, forecasts, and performance analysis to management. 
• Drive brand visibility and coordinate sales campaigns and activations. 
• Ensure compliance with company policies, credit controls, and payment collections. 
• Recruit, train, and mentor sales team members to enhance performance. 

Key Performance Indicators (KPIs)

• Achievement of national sales targets 
• Market share growth 
• Expansion of distribution network 
• Revenue and profitability growth 
• Customer acquisition and retention rates 
• Efficiency of sales operations and collections 
• Regional performance consistency 

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field. 
• Minimum of 5–10 years’ experience in sales, preferably within a manufacturing company. 
• Proven track record of managing nationwide sales operations and achieving targets. 
• Experience in managing distributors, wholesalers, and large retail networks. 
• Strong understanding of FMCG or plastic/consumer goods market is an added advantage. 

Key Requirements

• Must be fluent in English, Hausa, and Yoruba (spoken and written). 
• Strong knowledge of the Nigerian market and regional sales dynamics. 
• Ability to travel extensively across the country. 
• Proficiency in Microsoft Office tools and CRM/sales management software. 
• Strong commercial awareness and negotiation skills. 

Skills & Competencies

• Excellent leadership and team management skills 
• Strong sales and negotiation abilities 
• Strategic thinking and business development skills 
• Data-driven decision-making and analytical skills 
• Excellent communication and interpersonal skills 
• Ability to work under pressure and meet targets 
• Strong problem-solving and conflict resolution skills 

Personal Attributes

• Result-oriented and highly driven 
• High level of integrity and professionalism 
• Resilient and adaptable to market challenges 
• Proactive and innovative thinker 
• Strong customer focus 

Working Conditions

• Frequent nationwide travel required 
• Combination of office-based work and field operations 
• May require extended working hours to meet targets 

Job Specification (Ideal Candidate Profile)

The ideal National Sales Manager should:

• Have extensive experience in selling manufactured products across multiple regions in Nigeria 
• Possess strong distributor and channel management expertise 
• Demonstrate the ability to build and scale sales structures nationwide 
• Be culturally aware and capable of engaging customers across different regions and languages 
• Have a strong grasp of pricing, margins, and cost-to-serve in a manufacturing setup 
• Be capable of aligning sales activities with production capacity and supply chain realities