National Sales Manager / National Coordinator at Lheon Consulting

Job Summary

• The National Sales Manager will be responsible for driving nationwide sales growth, market expansion, and brand visibility for the company’s wine portfolio.
• The role involves developing and executing sales strategies, managing regional sales teams and distributors, and ensuring achievement of revenue targets across all channels.

Key Responsibilities
Sales Strategy & Execution:

• Develop and implement national sales strategies to achieve revenue and volume targets.
• Identify new market opportunities and expand distribution channels.
• Drive penetration in key segments (retail, HORECA – Hotels, Restaurants, Cafés).
• Monitor market trends, competitor activities, and consumer preferences.

Distribution & Channel Management:

• Manage and strengthen relationships with distributors and key accounts nationwide.
• Ensure optimal product availability and visibility across all regions.
• Negotiate trade terms, pricing, and promotional activities with partners.
• Oversee stock movement and minimize out-of-stock situations.

Team Leadership & Coordination:

• Supervise and coordinate regional sales teams and sales representatives.
• Set KPIs, monitor performance, and provide coaching and support.
• Conduct regular field visits and performance reviews.
• Ensure alignment of regional activities with national objectives.

Brand Development & Marketing Support:

• Collaborate with marketing to execute brand activation campaigns, tastings, and promotions.
• Ensure proper product positioning and brand standards across outlets.
• Support launch of new wine products in the market.

Financial & Reporting:

• Prepare sales forecasts, budgets, and periodic performance reports.
• Track sales performance against targets and implement corrective actions.
• Manage trade spend and ensure cost efficiency.

Key Requirements
Education & Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field.
• Minimum of 5–8 years’ experience in FMCG/beverage sales, preferably in wines or spirits.
• Proven track record of managing national or regional sales operations.

Skills & Competencies:

• Strong negotiation and relationship management skills
• Excellent leadership and team management ability
• Deep understanding of distribution networks in Nigeria
• Strong analytical and reporting skills
• Good knowledge of wine products, trends, and customer segments (an added advantage).