Mid-Level Sales Executive at Business Day Newspaper

Role Summary

• We are seeking a dynamic and results-driven Advertising Executive to join our commercial team. This role is pivotal in driving revenue growth by selling innovative advertising solutions across our multi-platform portfolio (print, digital, events, and research). The ideal candidate is a strategic thinker, a persuasive negotiator, and a relationship builder who understands the needs of premium brands.

Key Responsibilities

Revenue Generation:

• Identify, prospect, and acquire new advertising clients across key sectors (e.g., Banking, FinTech, Telecoms, FMCG, Government).
• Develop and maintain a robust sales pipeline to meet and exceed ambitious quarterly and annual revenue targets.
• Sell a full suite of advertising products, including display ads, sponsored content, event sponsorships, and custom integrated campaigns.

Client Relationship Management:

• Build and maintain strong, long-term relationships with key clients and advertising agencies.
• Act as a trusted consultant to clients, understanding their marketing objectives and proposing tailored solutions that deliver measurable ROI.
• Provide exceptional after-sales service to ensure client satisfaction and secure repeat business.

Strategic Sales & Proposal Development:

• Conduct in-depth client needs analysis to develop compelling, data-driven advertising proposals.
• Collaborate with the marketing, content, and design teams to create innovative and effective campaign concepts for clients.
• Prepare and deliver persuasive sales presentations and pitches.

Market Intelligence:

• Stay abreast of market trends, competitor activity, and industry developments.
• Provide feedback from the market to internal teams to help shape product offerings and commercial strategy.

Administrative Duties:

• Manage the entire sales cycle using the company's CRM system, from lead generation to booking and invoicing.
• Prepare accurate sales forecasts and activity reports for management.

Qualifications and Experience:

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• A minimum of 3-5 years of proven experience in advertising sales, media sales, or a similar B2B sales role.
• A strong existing network of contacts with advertisers and advertising agencies is a significant advantage.
• Experience selling advertising solutions is highly desirable.

Required Skills and Competencies:

• Exceptional Communication & Presentation Skills: Ability to articulate value propositions clearly and persuasively to senior-level clients.
• Strong Negotiation and Closing Skills: A proven track record of closing high-value deals.
• Strategic & Commercial Acumen: Understands the business landscape and can think strategically about client needs.
• Results-Oriented: Highly driven, self-motivated, and passionate about achieving targets.
• Relationship Building: A natural connector who excels at building rapport and trust.
• Resilience: Ability to handle rejection and persist in the face of challenges.
• Tech-Savvy: Proficient in using CRM software, Microsoft Office Suite, and social media platforms for business.