Media Buyer at Project Growth

Key Responsibilities:

• Google Ads Management: Develop and execute Google Ads campaigns, ensuring alignment with client objectives and budgetary guidelines.
• Ad Spend Oversight: Manage a monthly ad spend of at least $20k, optimizing for efficiency and ROI.
• Creative Direction: Collaborate with creative teams to produce ad content that captivates and converts, tailored to each client’s unique needs.
• Performance Analysis: Utilize Google Analytics and other tools to monitor ad performance, making data-driven decisions to pivot strategies as necessary.
• Comprehensive Ad Strategy: Own the complete ad creation process, including ideation, targeting, budgeting, and ongoing optimization.

What Success Looks Like:

• Client Growth: Demonstrable success in driving client growth and achieving key performance indicators through effective paid media strategies.
• Creative Impact: Directed the development of innovative and compelling ad content that resonates with target audiences, leading to high engagement and conversion rates.
• Strategic Optimization: Continuously optimized ad campaigns for maximum performance and ROI, utilizing a deep understanding of analytics and market trends.

Qualifications:

• Significant experience with Google Ads and managing large-scale ad budgets.
• Familiarity with Google Analytics and the ability to analyze ad performance metrics.
• Strong background in B2C marketing, particularly within local service industries.
• Exceptional headline copywriting skills and a keen eye for effective ad design.
• Proven track record of leading and directing creative teams in the production of high-quality ad content.
• Strategic marketing mindset, capable of managing the entire ad process from concept to execution.
• Bonus: Experience in ad buying for channels other than Google Ads, such as Meta and LinkedIn.