Latest Jobs at Project Growth

Key Responsibilities:

• UI/UX Enhancement: To spearhead initiatives to improve the user interface and user experience on the website, ensuring a seamless, intuitive, and engaging customer journey.
• Tech Support & Product Page Development: Collaborate with the team to enhance the tech support and product pages, making them informative, user-friendly, and aligned with customer needs.
• Shopify Store Management: Oversee all aspects of the Shopify store, from layout and design to product listings and customer interactions.
• Klaviyo Optimization: Utilize provided media assets to create compelling content in Klaviyo, enhancing email marketing campaigns and customer communications.
• Traffic and Sales Growth: Implement strategies to increase store traffic and sales, using analytics to guide decisions and measure success.
• Reporting and Analytics: Regularly analyze store performance, identifying trends and areas for improvement.

Qualifications:

• 3-5 years of experience in DTC marketing, with a focus on e-commerce.
• Proven track record in enhancing UI/UX for e-commerce platforms.
• Experience with Shopify store management and optimization.
• Proficiency in using Klaviyo for email marketing, with a knack for creating engaging content with provided assets.
• Strong analytical skills, with experience in using data to drive e-commerce growth.
• Excellent problem-solving abilities and attention to detail.
• Availability to work EST hours is required

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Key Responsibilities:

• Google Ads Management: Develop and execute Google Ads campaigns, ensuring alignment with client objectives and budgetary guidelines.
• Ad Spend Oversight: Manage a monthly ad spend of at least $20k, optimizing for efficiency and ROI.
• Creative Direction: Collaborate with creative teams to produce ad content that captivates and converts, tailored to each client’s unique needs.
• Performance Analysis: Utilize Google Analytics and other tools to monitor ad performance, making data-driven decisions to pivot strategies as necessary.
• Comprehensive Ad Strategy: Own the complete ad creation process, including ideation, targeting, budgeting, and ongoing optimization.

What Success Looks Like:

• Client Growth: Demonstrable success in driving client growth and achieving key performance indicators through effective paid media strategies.
• Creative Impact: Directed the development of innovative and compelling ad content that resonates with target audiences, leading to high engagement and conversion rates.
• Strategic Optimization: Continuously optimized ad campaigns for maximum performance and ROI, utilizing a deep understanding of analytics and market trends.

Qualifications:

• Significant experience with Google Ads and managing large-scale ad budgets.
• Familiarity with Google Analytics and the ability to analyze ad performance metrics.
• Strong background in B2C marketing, particularly within local service industries.
• Exceptional headline copywriting skills and a keen eye for effective ad design.
• Proven track record of leading and directing creative teams in the production of high-quality ad content.
• Strategic marketing mindset, capable of managing the entire ad process from concept to execution.
• Bonus: Experience in ad buying for channels other than Google Ads, such as Meta and LinkedIn.

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Key Responsibilities:

• Assist in the curation and organization of content on the platform, including researching and profiling 1000 top companies in the wellness industry based on specific metrics.
• Perform data entry tasks to populate the content management platform with curated company profiles and relevant information.
• Maintain accurate and organized records of data entered into the system.
• Organize company categories and nomenclature on the platform, requiring meticulous attention to detail and strong organizational skills.
• Conduct ongoing research across various platforms to stay abreast of the latest developments in the wellness industry.
• Ensure that the platform remains current and that featured companies continue to meet the platform’s standards.
• Gather key details of points of contact and decision makers for brands and solutions being added to the platform, facilitating targeted outreach efforts post-launch.
• Work closely with the founder and other team members to finalize the platform’s development and transition smoothly to the launch and marketing phases.

Required Skills and Qualifications:

• A strong interest in the wellness industry, preferably with knowledge of wellness services and products.
• Exceptional ability to manage large sets of data and organize content efficiently. Ability to work independently, demonstrating initiative and the capacity to take on responsibilities without direct supervision.
• Meticulous attention to detail to ensure data accuracy and completeness.
• Familiarity with data entry software and content management systems.

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Key Responsibilities:

• Ad Spend Management: Oversee and manage daily ad spending on all platforms, ensuring budget efficiency and campaign effectiveness.
• Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives.
• Platform Expertise: Utilize deep knowledge of Meta Business Suite and Google Ads for campaign management, along with proficiency on platforms like Pinterest.
• Audience Segmentation: Conduct detailed audience research (incl. company’s data) and segmentation to tailor campaigns effectively, maximizing reach and relevance.
• A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes.
• Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI.
• Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising approaches, particularly within the gifting and food space.

What Success Looks Like:

• Cost Efficiency: You have successfully optimized ad spending to achieve lower cost per click and CPA while maintaining or enhancing campaign quality and effectiveness.
• Strategic Impact: Your advertising strategies have significantly contributed to the brand's market presence and customer acquisition goals.
• Data-Driven Optimization: Through meticulous analysis and adjustments, you have consistently enhanced the performance of digital ad campaigns, demonstrating a strong return on investment.

Required Skills and Qualifications:

• Proven Experience in Paid Media: Extensive experience managing large advertising budgets, specifically on Meta, Google, and Pinterest platforms, with a proven track record of success.
• Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing.
• Analytical Skills: Strong capability to utilize analytics tools to track performance and make data-driven decisions.
• Consumer Insights: Deep understanding of consumer behavior.
• Educational Background: Degree in Marketing, Business, or related field is advantageous.