Marketing Strategist at LexTorah

Job Description

• As a Marketing Strategist at Lextorah, you will play a pivotal role in leading both client and internal Lextorah marketing strategies to drive awareness, engagement and business growth. You will collaborate closely with cross-functional teams to ensure the successful implementation of campaigns and initiatives that align with established business goals. This role provides an opportunity for a strategic thinker to create insights from data to build plans that drive results.

Key Areas of Focus:

• Develops and presents strategic marketing plans
• Collaborates with team to execute cross-channel marketing tactics
• Creates internal and client-facing performance reports, utilizing data to provide insights and optimization recommendations

Responsibilities

• Strategy Development: Develop and execute comprehensive digital marketing strategies that encompass SEO, content approach, email marketing, social media and more.
• Campaign Management: Plan, create and manage digital marketing campaigns across various platforms, ensuring they are effectively targeted, monitored and optimized.
• Analytics and Reporting: Utilize data-driven insights to evaluate content and channel performance and make recommendations for continuous improvement.
• Content Strategy: Develop a strategic content approach and collaborate with our writers to create compelling, engaging and relevant content that resonates with the target audience.
• SEO: Analyze and optimize website content for search engines to increase organic and paid traffic.
• Social Media Management:Create and execute social media strategies to increase brand presence and engagement on platforms like LinkedIn, Facebook and Instagram.
• Email Marketing: Develop and implement email marketing and nurture campaigns, including segmentation, automation and A/B testing.
• Collaboration: Collaborate with internal teams, including account managers, writers, designers and developers, to ensure alignment and successful execution of campaigns.
• Measurement and Reporting: Track and report key performance metrics to measure the success of digital marketing efforts.

Qualifications:

• Bachelor s degree in marketing, communication, or a related field.
• Proven experience (3+ years) in digital and direct marketing with a focus on strategy development and execution.
• In-depth knowledge of digital marketing channels, tools and best practices.
• Strong analytical skills and experience with analytics and reporting tools.
• Proficiency with digital marketing software and platforms such as Google Analytics, Google Tag Manager, SEO tools, social media management tools and email marketing platforms.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.