Marketing Specialist at FMR AGENCY

Job Summary

• As a Marketing Specialist, the role involves supporting the company’s marketing and public relations efforts with a focus on identifying and pursuing project opportunities, maintaining client relationships, and implementing strategic marketing initiatives. Key responsibilities include managing daily PR activities, following up with ministries and stakeholders, developing marketing materials, executing campaigns, and supporting brand management and corporate identity. The position requires strong communication and organizational skills, with flexibility to work beyond regular hours and travel as needed to meet project demands.

Key Responsibilities

Project Follow-up

• Conduct daily follow-ups on identified and ongoing projects.
• Track progress of bid submissions, site visits, and client communications.
• Identify potential delays or issues and recommend corrective measures.
• Prepare daily/weekly project status reports for management review.

Stakeholder Relationship Management

• Maintain relationships with key decision-makers in ministries, parastatals, and client organizations.
• Schedule regular courtesy visits to strategic government and private offices.
• Attend stakeholder meetings and represent the company at official events.
• Build rapport with Permanent Secretaries, Ministers, Project Directors, and procurement teams.

Market Price Intelligence

• Conduct weekly price surveys across target states to support accurate budgeting.
• Analyze market trends in construction and engineering materials.
• Maintain a central price database for quick reference by bid and costing teams.
• Liaise with vendors and suppliers to verify pricing and availability.

Marketing Department Oversight

• Supervise daily activities of junior marketing staff.
• Coordinate department workflows and ensure task completion.
• Conduct regular team meetings to assess progress and challenges.
• Ensure departmental compliance with company policies and procedures.

Strategic Marketing Planning

• Develop annual and quarterly marketing plans.
• Align marketing activities with business development and operational goals.
• Conduct SWOT analysis to guide market positioning strategies.
• Evaluate campaign feasibility based on budget and resource availability.

Marketing Material Development

• Design brochures, flyers, and company profiles for clients and partners.
• Oversee the creation of PowerPoint presentations for proposals and conferences.
• Ensure all materials align with the company’s visual identity.
• Translate complex technical concepts into visually engaging content.

Client and Ministry Engagement

• Proactively reach out to potential clients via email, calls, and in-person visits.
• Prepare engagement letters and follow up on expression of interest (EOI).
• Schedule and attend pre-bid and clarification meetings.
• Maintain a client database and track interactions.

Project Documentation

• Draft bills of quantities, cover letters, and bid summaries.
• Ensure timely submission of Expression of Interest (EOI), RFPs, and RFQs.
• Maintain organized files for each project, including technical and financial submissions.
• Collaborate with the technical team for document accuracy.

Lead Generation & Campaign Management

• Identify new leads through networking, digital platforms, and market research.
• Monitor performance metrics for lead generation activities.
• Collaborate with business development to prioritize promising leads.
• Launch new campaigns targeting high-value client segments.

Brand and Corporate Identity Management

• Manage brand assets and ensure consistent usage across channels.
• Organize brand awareness campaigns and events.
• Monitor brand perception through surveys and client feedback.
• Keep brand guidelines updated and accessible.

Campaign Preparation

• Plan and execute digital and traditional advertising campaigns.
• Allocate budgets and track campaign expenditures.
• Use analytics tools to measure engagement and conversion.
• Make data-driven adjustments to optimize campaign outcomes.