Marketing Specialist_FMCG at Willers Solutions

Responsibilities

• Lead development and execution of strategic marketing plans and manage a team of Product Managers and Specialists for the company.
• Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
• Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans.
• Evaluate the impact of marketing programs in achieving stated objectives, including the impact on sales, lead flow, and customer retention.
• Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Review and update product pricing based on market conditions.
• Design and implement promotional campaigns.
• Build and maintain a customer database.
• Liaise with the marketing teams of our suppliers.
• Implement other ad-hoc marketing initiatives.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.

Qualifications

• Min of B.Sc. degree in Marketing or any related field.
• Min of 10 years’ Cognate Experience as a Marketing Specialist / Manager in the FMCG sector.
• MBA degree from reputable business school - a strong plus.

Required Skills:

• Outstanding oral and written communication skills.
• Good knowledge and understanding of strategic marketing concepts, principles, and practices.
• Excellent problem analysis and solving skills.
• Excellent oral and written communication skills.
• Good report writing and presentation skills.

Interested and qualified candidates should send their CV "MS Word" to: lizzzy.bika@willerssolutions.com using "Marketing Specialist" as the email subject.

Note: Only qualified candidates will be shortlisted.