Marketing / Public Relations (PR) Manager at Universal Human Resource Consult

Job Overview and Duties

• We are seeking a creative and highly motivated Marketing / PR Manager.
• As the Marketing/PR Manager, he/she will be responsible for developing and executing strategic marketing and public relations initiatives to promote the brand.
• They will play a crucial role in driving customer engagement, increasing brand awareness, and ultimately contributing to the overall success of the business.

Responsibilities

• Create comprehensive marketing and PR strategies aligned with the store's goals and brand identity.
• Identify target audiences and market segments to tailor campaigns accordingly.
• Manage online presence, including the website, social media channels, and email marketing campaigns.
• Oversee the business's social media platforms, posting engaging content regularly to increase brand following and engagement.
• Monitor and respond to customer inquiries and feedback promptly.
• Initiate and manage influencer partnerships to amplify the brand's reach.
• Develop and maintain relationships with relevant media outlets, bloggers, and influencers within the industry.
• Stay up-to-date with industry trends, consumer behaviour, and competitors' activities.
• Conduct market research to identify opportunities and potential target markets for expansion.

Requirements

• Bachelor's Degree in Marketing, Public Relations, Communications, or a related field.
• 2 years proven experience in marketing and PR roles
• Demonstrated success in developing and executing marketing campaigns and strategies.
• Excellent written and verbal communication skills.
• Proficiency in social media platforms and digital marketing tools.
• Strong organizational and project management abilities.
• Ability to work in a fast-paced environment and adapt to changing priorities.