Marketing Officer at Whip Smart Service Providers Limited

Job Summary

• The Sales & Marketing Executive is responsible for driving revenue growth by promoting the laboratory’s diagnostic services, building strong relationships with healthcare providers, and increasing client acquisition and retention.
• The role involves both field sales and strategic marketing initiatives to enhance brand visibility and market share.

Key Responsibilities
Sales Functions:

• Identify and develop new business opportunities with hospitals, clinics, HMOs, corporate organizations, and individual clients
• Promote laboratory services including routine tests, specialized diagnostics, and health screening packages
• Meet and exceed monthly and quarterly sales targets
• Conduct regular visits to healthcare professionals to build referral networks
• Prepare and deliver presentations on laboratory services

Marketing Functions:

• Develop and implement marketing strategies to increase awareness of the laboratory’s services
• Plan and execute promotional campaigns (health outreaches, screenings, awareness programs)
• Manage digital marketing channels (social media, email campaigns, website updates where applicable)
• Support branding initiatives and ensure consistency across all marketing materials
• Conduct market research to identify trends, competitors, and new opportunities

Client Relationship Management:

• Maintain strong relationships with existing clients to ensure repeat business
• Handle client inquiries, complaints, and feedback professionally
• Collaborate with internal teams to ensure timely and quality service delivery

Reporting & Administration:

• Prepare weekly/monthly sales reports and performance analysis
• Maintain an updated database of clients and prospects
• Track competitor activities and market conditions

Requirements & Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Medical Laboratory Science, or related field
• 1–3 years of experience in sales/marketing (preferably in healthcare or diagnostics)
• Strong communication, negotiation, and interpersonal skills
• Good understanding of medical laboratory services is an advantage
• Ability to work independently and meet targets
• Proficiency in Microsoft Office tools

Key Skills & Competencies:

• Sales and negotiation skills
• Relationship management
• Market awareness
• Communication and presentation skills
• Result-driven and self-motivated
• Customer service orientation