Marketing Officer at Sterling Health HMO

Job Description

• Develop and implement marketing plans and campaigns across various channels, including digital, social media, print, and events.
• Conduct market research to identify trends, customer needs, and competitive landscape.   
• Create engaging and compelling marketing content, including website copy, social media posts, brochures, and presentations.
• Manage and optimize the company\'s social media presence across different platforms.
• Coordinate and execute marketing events, such as health fairs, corporate presentations, and partnerships.
• Monitor and analyze the performance of marketing campaigns and report on key metrics.
• Manage relationships with external vendors, such as advertising agencies and printers.
• Collaborate with the sales team to align marketing and sales strategies.
• Ensure all marketing materials are consistent with brand guidelines.
• Stay up-to-date with the latest marketing trends and technologies.
• Assist in the development and management of the marketing budget.
• Perform other marketing and administrative duties as assigned.