Marketing Officer at Saro Agrosciences Limited

Job Summary

• Marketing Officer will be responsible for developing marketing strategies, promoting brand growth and expansion, implementing marketing plans, and using a variety of data to drive volume and profitability.
• He/ She would conduct market research to gain insights and deliver innovative marketing campaigns.
• He/ She would track and analyze the performance of advertising campaigns, manage the marketing budget and ensure that all marketing materials are in line with our brand identity.

Duties / Responsibilities
Brand Management:

• Analyze brand positioning and consumer insights
• Translate brand elements into plans and go-to-market strategies
• Manage a team of people working on brand initiatives
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies.

Marketing Strategy:

• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Market Research:

• Carry out market research to gain a clear understanding of what an organization’s customers really want
• Identify new market opportunities to help the organization create a market niche for its products or services
• Study the organization's competitors to develop superior products and employ efficient marketing techniques
• Conduct market analysis and forecasting to develop strategies to ensure the organization remains competitive.

Education and Experience

• Minimum of B.Sc (2.1) in preferably in marketing or any related field
• Minimum of 2 years’ experience in marketing or sales functions
• Good knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).

Age Requirement:

• 28 - 35 years old.

Required Skills / Abilities:

• Innovative Leadership
• Time Management
• Decision Making and Problem Solving
• Leadership; Coaching, Delegating and Developing People
• Networks and Alliances
• Managerial Leadership/Talent Management Skills
• Interpersonal skills
• Negotiation Skills.