Marketing Officer at Pack'N'Pay

Job Description

• As a marketing officer, you are responsible for all marketing strategies and activities within the organization.
• You will develop, implement, and manage marketing campaigns by promoting the company's products and services.
• Stay up to date with emerging digital marketing trends & technologies.
• Enhance brand awareness, drive web traffic, and acquire customers.
• Develop marketing strategies that align with the organization's business goals.
• Manage and execute campaigns across various digital channels including email, social media, search engines, and display advertising.
• Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs)
• Work with various content formats.
• Collaborate with cross-functional teams, including creative, content, and web development to produce engaging content and optimize user experience.
• Analyzing costs and managing budgets.
• Track the website traffic flow.
• Organize and attend marketing activities or events to raise brand awareness.
• Conduct market research to identify opportunities for promotion and growth.

Requirements

• HND / B.Sc in Marketing, Business Administration, or related field.
• 3 - 5 Years of Work Experience.
• Excellent knowledge of MS Office and marketing software e.g: CRM
• Excellent communication and interpersonal abilities.
• Proficient in Marketing automation tools.
• Strong understanding of digital marketing channels including SEO, PPC, Social media, Email marketing, and display advertising.
• A team player with a customer-oriented approach.