Marketing Manager at Workforce Group

Job Summary

• The Marketing Managers is responsible for developing, implementing and executing strategic marketing plans for the organization in order to generate leads, attract potential customers and retain existing ones.

Job Roles & Responsibilities

• Oversee all marketing campaigns for their company
• Generating new business leads
• Implement strategy
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Monitor social media campaigns and analyze web traffic from the online community using key performance   indicators (KPIs).
• Find new marketing ideas and outreach opportunities to push brand image and products.
• Participate in social events, corporate events and workshops
• Researching and analyzing market trends and competitors.
• Managing the design and production of promotional materials, such as websites and brochures.
• Preparing and presenting quarterly and annual reports to senior management.
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.

Day-to-Day Duties

• Manage and coordinate marketing and creative vendors
• Lead market research efforts to uncover the viability of current efforts
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team to produce effective strategies to generate qualified leads
• Monitor current campaigns, meets deadlines and complete necessary tasks
• Proficient in Google Analytics to analyze web traffic, identify and track relevant community metrics and KPIs (e.g., Repeat attendance at events)
• Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
• Knowledge of Hootsuite or similar programs to manage online postings on different platforms.

Core Requirements

• 4-5 years’ experience in similar role, an Advertising Agency/ FMCG industry (preferred).
• A Degree in Marketing, or related fields.
• Come from a variety of academic backgrounds, including marketing, communication, business, and other fields.

Soft Skills:

• Attention to detail and ability to multitask
• Self-driven and highly motivated
• Ability to work independently and in a team environment
• Be a self-starter, self-motivated and self-directed.
• Proven to be detail oriented and be able to use many various resources.
• Must be able to multi-task and work with numerous projects and tools.
• Excellent organizational skills to work independently and manage projects with many moving parts
• At least two years' experience as a marketing manager.
• Superb leadership, communication, and collaboration abilities. 
• Exceptional analytical and problem-solving skills
• Strong time management and organizational abilities.

Skills Requirements:

• He/She must have exceptional oral and written communication skills and can
• Abillity to develop engaging high-quality content initiatives and ideas to drive and increase engagement.
• People person’ with great customer service skills and the ability to moderate online and offline activities and engagement for the organization.
• Website management, Social media management.
• Copywriting and content management.
• Data analytics.
• PR and corporate communications.