Marketing Manager at Spazio Ideale

ROLE OVERVIEW 

The Marketing Manager will be responsible for building and executing a full-funnel marketing strategy that drives brand positioning, lead generation, and revenue growth. This role goes beyond visibility; you will own how the brand is perceived, how demand is generated, and how marketing converts into actual business. You will lead brand, digital, performance marketing, PR, and content while working closely with sales and leadership to ensure consistent growth.

KEY RESPONSIBILITIES 

Marketing & Growth Strategy

1. Develop and execute an integrated marketing strategy aligned with revenue targets
2. Build brand awareness while driving qualified lead generation and conversions
3. Align marketing initiatives with business cycles, sales goals, and project pipeline
4. Identify growth opportunities across channels (digital, partnerships, events, etc.)

Performance Marketing & Digital Execution

1. Plan, launch, and optimise paid campaigns (Google, Meta, LinkedIn, TikTok)
2. Manage budgets and ensure strong ROI, ROAS, and cost efficiency
3. Own the full marketing funnel, from awareness to conversion
4. Run A/B tests and continuously optimise campaigns for performance
5. Manage SEO strategy to improve visibility and organic traffic

Brand Management & Positioning

1. Define and maintain brand identity, voice, and guidelines
2. Ensure consistency across all touchpoints (social, website, presentations, campaigns)
3. Strengthen positioning as a premium interior design brand
4. Oversee storytelling, messaging, and creative direction

Content & Digital Presence

1. Lead development of high-quality content (case studies, campaigns)
2. Oversee website performance, updates, and conversion optimisation
3. Manage social media direction and ensure content aligns with brand goals
4. Drive engaging content that attracts and converts target clients

PR & Corporate Image

1. Develop and execute PR strategies to strengthen brand credibility
2. Manage media relations, press releases, and brand storytelling
3. Monitor public perception and manage brand reputation
4. Identify speaking, event, and thought leadership opportunities

Sales Enablement & Lead Generation

1. Build and maintain a strong pipeline of high-quality leads
2. Work closely with sales team to improve conversion rates
3. Support proposals, presentations, and client acquisition strategies
4. Track lead sources and optimise for highest-performing channels

Events & Offline Marketing

1. Plan and execute activations, exhibitions, and industry events
2. Leverage offline channels to drive awareness and client acquisition
3. Identify strategic partnerships to expand reach

Documentation & Reporting:

1. Track and report on campaign performance, ROI, and growth metrics
2. Monitor KPIs such as CTR, CPA, conversion rates, and revenue contribution
3. Maintain accurate records of leads, campaigns, and marketing spend
4. Deliver weekly and monthly performance reports with insights and recommendations
5. Forecast marketing impact and growth opportunities

Stakeholder Management:

1. Collaborate with internal teams (sales, design, operations) to align goals
2. Manage external partners, agencies, and vendors
3. Build relationships with media, influencers, and industry stakeholders
4. Ensure consistent communication of brand and marketing direction

Collaboration & Communication: 

1. Work closely with the design, project, and operations teams to align client expectations with service delivery.
2. Collaborate with management to refine sales strategies, pricing approaches, and market positioning.
3. Ensure timely communication of client feedback, project requirements, and market insights to relevant internal teams.
4. Support cross-functional teamwork to enhance customer satisfaction and improve business outcomes.
5. Represent the company professionally in meetings, networking events, client presentations, and industry engagements.

Team Leadership and Development:

1. Lead and manage the marketing team (digital, content, social)
2. Recruit, train, and mentor team members
3. Set clear KPIs and performance expectations
4. Build a high-performing, accountable marketing team

 Experience & Qualifications: 

1. Bachelor’s degree in Marketing, Business, or related field
2. 5–8+ years experience in marketing
3. Minimum 2–3 years in a leadership role
4. Strong experience running paid ads and performance campaigns
5. Background in real estate, Interior design, lifestyle, or luxury sectors is a plus
6. Proven track record of driving growth and revenue through marketing

Skills & Attributes: 

1. Strong understanding of performance marketing + branding
2. Data-driven with ability to turn insights into action
3. Excellent storytelling and content direction skills
4. Strong commercial awareness
5. High-level execution + strategic thinking
6. Confident communicator and decision-maker
7. Highly organised, proactive, and results-driven

What We Offer 

1. Competitive salary and benefits. 
2. Dynamic, design-driven work environment with a passionate, collaborative team 
3. Opportunity to grow with the fast-scaling firm. 
4. Opportunity to work on luxury, award-winning interior projects.