Marketing Manager at Smile Communications

Smile Communications provides 4G LTE mobile broadband in several countries in Africa.

Our objective is to become the broadband provider of choice for Superfast mobile broadband internet and Super Clear voice services in each of our markets and to provide over 300 million potential customers in our countries of operation with a fast, reliable and high-quality broadband internet to accelerate development and wealth creation.

Our mission is a fully connected Africa enabled by a team that is driven by passion, integrity, humility and humanity

Smile is a diverse, equal opportunities organisation and is committed to developing talent in the telecommunications industry in all of the countries it operates in. In addition to considering your skills and competencies, your fit with our culture and values is important.

We currently have vacancy for the position of Marketing Manager in Nigeria.

 Marketing Manager:

 Duties & Responsibilities

•   Develop marketing, brand, and communication strategies in line with Smile Group guidelines and market requirement
• Evaluate and optimize ongoing marketing initiatives (Brand awareness, BTL/ATL campaigns, Digital and social media).
• Analyse national and local market trends and preparing analytical reports for key business decisions.
• Generate new and innovative marketing campaigns, products, and communication solutions to increase Smile brand awareness and increase market share.
• Lead and coordinating marketing execution with all key stakeholders, agencies, and vendors.
• Developing and managing the annual marketing budget.
• Prepare and present weekly, monthly, quarterly, and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Develop strategies and tactics to keep the Smile brand visible in the trade to drive qualified footfall to our outlets (Brand partnerships, referral programs, joint-marketing, co-branding, experiential etc.)
• Develop, execute, and manage variety of organic and paid acquisition channels like video sharing & streaming platforms, OTT platforms, Digital content platforms, User generated content platforms, websites, Apps etc.
• Produce valuable and engaging content for our website, above mentioned platforms, news channels and blogs that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors and social influencers

Requirements:

•  Bachelor's degree in marketing, finance, business administration, or similar.
•  A master's degree in business administration will be advantageous.
•  At least ten years' experience as a marketing manager and five years in the telecoms space.
•  Proficiency in electronic marketing automation software.
•  Extensive knowledge of marketing strategies, channels, and branding.
•  Superb leadership, communication, and collaboration abilities.
•  Exceptional analytical and problem-solving skills.
•  Strong time management and organizational abilities.