Marketing Manager at SID Digital

Role Overview:

• We’re looking for a strategic Marketing Manager, preferably in fintech, banking, or financial services, to lead our marketing efforts. You’ll own end-to-end campaigns, from digital and content marketing, activations to partnerships and performance-driven initiatives, ensuring alignment with business goals and regulatory compliance.

Key Responsibilities:

• Develop and execute data-driven marketing strategies to acquire, engage, and retain customers in a competitive fintech landscape.
• Lead performance marketing (paid social, Google Ads, SEO, affiliate marketing) with a focus on ROI optimisation.
• Craft compelling fintech-focused content (blogs, whitepapers, webinars, video) to establish thought leadership.
• Manage brand positioning, PR, and partnerships with financial institutions, influencers, or tech providers.
• Oversee customer lifecycle marketing (email/SMS automation, CRM campaigns, loyalty programs).
• Collaborate with product teams to launch go-to-market (GTM) strategies for new features/products.
• Ensure compliance with financial marketing regulations (e.g., FINRA, GDPR, FTC).
• Analyse market trends, competitor strategies, and customer insights to refine campaigns.
• Manage budgets, agency relationships, and cross-functional teams (design, sales, compliance).

Required Skills & Qualifications:

• 5-8 years of marketing experience, with 3+ years in fintech, SaaS, or financial services.
• Proven track record in growth marketing, digital campaigns, and lead generation.
• Expertise in performance marketing tools (Meta Ads, Google Analytics, HubSpot, Salesforce).
• Strong content marketing and storytelling skills for complex financial products.
• Experience with CRM tools (HubSpot, Braze, Iterable) and marketing automation.
• Analytical mindset with proficiency in data tools (Google Data Studio, Tableau, SQL basics).
• Knowledge of fintech compliance (e.g., disclosures, disclaimers, KYC-driven marketing).

Nice-to-Have:

• Experience with B2B fintech marketing (e.g., banking-as-a-service, enterprise SaaS).
• Familiarity with SEO/SEM strategies for financial keywords.
• Background in formal and informal sector community building (e.g., fintech forums, LinkedIn engagement).