Marketing Manager at SENCE Nigeria

Key Responsibilities:

• Collaborate with the farm owner and management team to define marketing goals, target audiences, and positioning strategies.
• Develop comprehensive marketing plans that align with the farm's overall business objectives and promote its products (e.g., fresh produce, dairy, meats) and agritourism offerings.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Manage the farm's online presence, including the website and social media platforms, to ensure consistent branding and engaging content.
• Create and curate compelling content, including articles, blog posts, photos, videos, and infographics, to showcase the farm's practices, products, and stories.
• Implement and optimize digital advertising campaigns to reach target audiences effectively.
• Develop and maintain a strong brand identity that resonates with the farm's values and mission.
• Ensure consistent use of branding elements across all communication channels and materials.
• Monitor and manage online reviews and customer feedback to maintain a positive brand image.
• Build and maintain relationships with local media, influencers, and bloggers to secure coverage and promote the farm's initiatives and events.
• Coordinate and host media visits and farm tours to showcase operations and foster positive relationships with key stakeholders.
• Plan, execute, and promote on-farm events, workshops, and seasonal festivals to attract visitors and generate revenue.
• Collaborate with the operations team to ensure seamless event execution and exceptional visitor experiences.
• Identify and pursue collaboration opportunities with local businesses, restaurants, and organizations to cross-promote products and services.
• Negotiate and manage partnerships that align with the farm's values and enhance its market reach.
• Track and analyse marketing performance metrics, such as website traffic, social media engagement, conversion rates, and event attendance.
• Provide regular reports to the management team, highlighting key insights and recommending adjustments to strategies as needed.

Requirements

The requirements listed below are representative of the Knowledge, Skill and/or ability required to perform this job satisfactorily:

• Bachelor's degree in Marketing, Business, Agriculture, or a related field 
• Minimum of 5 years proven experience in marketing, preferably in the agriculture or FMCG industry.
• Strong understanding of sustainable agriculture practices and the farm-to-table movement.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms, and content management systems.
• Creative thinker with a demonstrated ability to develop innovative marketing strategies.
• Strong organizational and project management skills.
• Ability to work both independently and collaboratively in a dynamic team environment.
• Familiarity with data analysis and reporting tools to measure marketing effectiveness.
• Passion for sustainability, local food systems, and community engagement.