Jobs at SENCE Nigeria

Key Responsibilities:

• Collaborate with the farm owner and management team to define marketing goals, target audiences, and positioning strategies.
• Develop comprehensive marketing plans that align with the farm's overall business objectives and promote its products (e.g., fresh produce, dairy, meats) and agritourism offerings.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Manage the farm's online presence, including the website and social media platforms, to ensure consistent branding and engaging content.
• Create and curate compelling content, including articles, blog posts, photos, videos, and infographics, to showcase the farm's practices, products, and stories.
• Implement and optimize digital advertising campaigns to reach target audiences effectively.
• Develop and maintain a strong brand identity that resonates with the farm's values and mission.
• Ensure consistent use of branding elements across all communication channels and materials.
• Monitor and manage online reviews and customer feedback to maintain a positive brand image.
• Build and maintain relationships with local media, influencers, and bloggers to secure coverage and promote the farm's initiatives and events.
• Coordinate and host media visits and farm tours to showcase operations and foster positive relationships with key stakeholders.
• Plan, execute, and promote on-farm events, workshops, and seasonal festivals to attract visitors and generate revenue.
• Collaborate with the operations team to ensure seamless event execution and exceptional visitor experiences.
• Identify and pursue collaboration opportunities with local businesses, restaurants, and organizations to cross-promote products and services.
• Negotiate and manage partnerships that align with the farm's values and enhance its market reach.
• Track and analyse marketing performance metrics, such as website traffic, social media engagement, conversion rates, and event attendance.
• Provide regular reports to the management team, highlighting key insights and recommending adjustments to strategies as needed.

Requirements

The requirements listed below are representative of the Knowledge, Skill and/or ability required to perform this job satisfactorily:

• Bachelor's degree in Marketing, Business, Agriculture, or a related field 
• Minimum of 5 years proven experience in marketing, preferably in the agriculture or FMCG industry.
• Strong understanding of sustainable agriculture practices and the farm-to-table movement.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms, and content management systems.
• Creative thinker with a demonstrated ability to develop innovative marketing strategies.
• Strong organizational and project management skills.
• Ability to work both independently and collaboratively in a dynamic team environment.
• Familiarity with data analysis and reporting tools to measure marketing effectiveness.
• Passion for sustainability, local food systems, and community engagement.

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Key Responsibilities:

• Implement sales strategies and plans in alignment with the farm's overall business objectives and revenue targets.
• Identify potential market segments and customers for the farm's products, including fresh produce, dairy, meats, and value-added items.
• Build and nurture relationships with existing customers to ensure satisfaction and repeat business.
• Identify and engage with new leads and potential customers, understanding their needs and tailoring solutions to meet them.
• Develop a deep understanding of the farm's products, production processes, and quality standards.
• Effectively communicate product features, benefits, and value propositions to customers.
• Participate in marketing and promotional activities to increase product visibility and sales.
• Deliver compelling sales presentations and demonstrations to prospective clients, highlighting the farm's products and their benefits.
• Negotiate pricing, terms, and contracts with customers, aiming to achieve mutually beneficial agreements.
• Maintain accurate and up-to-date records of sales activities, customer interactions, and transactions.
• Analyse sales data to identify trends, opportunities, and areas for improvement, and provide actionable insights to the sales manager.
• Stay informed about market trends, competitive offerings, and customer preferences to adapt sales strategies accordingly.
• Provide feedback to the sales manager and management team about market changes and customer feedback.
• Collaborate with colleagues across different departments, such as marketing, operations, and customer service, to ensure a seamless  customer experience.
• Participate in team meetings and contribute ideas to enhance sales processes and customer satisfaction.

Requirements

The requirements listed below are representative of the Knowledge, Skill and/or ability required to perform this job satisfactorily:

• Bachelor's degree in Sales, Business, Agriculture, or a related field.
• Proven experience in sales, preferably in the agriculture or FMCG industries.
• Strong knowledge of agriculture and farm products, particularly the products offered by the farm.
• Excellent interpersonal and communication skills, both verbal and written.
• Demonstrated ability to build and maintain customer relationships.
• Proven negotiation and sales presentation skills.
• Results-driven mindset with a track record of meeting or exceeding sales targets.
• Proficiency in using CRM software and Microsoft Office Suite.
• Highly organized, self-motivated, and able to work independently as well as part of a team.
• Willingness to travel for client meetings, trade shows, and industry events as needed.
• Passion for sustainable agriculture and promoting local food systems.