Marketing Manager at SeamlessHR Limited

Job Summary

• As a Field Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, lead generation, and customer engagement within your designated region.
• You will collaborate closely with the broader marketing team, sales teams, and external partners to ensure the successful implementation of campaigns that align with overall business objectives.
• The ideal candidate possesses a passion for technology, strategic planning and execution, as well as creative problem-solving, along with a proven track record of increase Top of Mind Awareness and Share of Voice for B2B brands.

Responsibilities

• Develop and execute comprehensive field marketing plans to meet regional business goals. 
• Analyse market trends, competitive landscape, and customer behaviour to identify opportunities and threats.
• Plan and execute targeted integrated marketing communications campaigns, events, and activities to generate leads and accelerate the sales pipeline. 
• Utilise a mix of online and offline channels to maximise reach and impact. 
• Oversee the planning and execution of regional events, including trade shows, conferences, and workshops. 
• Coordinate logistics, sponsorships, and pre/post-event marketing activities.
• Collaborate with the Revenue teams to ensure alignment between marketing activities and sales goals.
• Work closely with product marketing, content, and digital marketing teams to maintain consistent messaging and branding. 
• Track and analyse the performance of field marketing activities, providing regular reports and insights. 
• Use data-driven insights to optimize future campaigns and improve overall effectiveness.
• Manage the regional marketing budget efficiently, ensuring a strong return on investment. 
• Negotiate with vendors and partners to maximise resources and opportunities
• Drive partnerships, collaborations, and influencer relationships to expand brand reach and awareness.
• Apply and promote SeamlessHR culture and core values at all times.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
• Proven experience in B2B marketing with strong understanding of marketing principles and best practices.
• Excellent project management and organizational skills including exceptional communication and interpersonal abilities.
• Proficient in marketing automation tools and CRM systems.
• Proven experience of 5 years in marketing communications, stakeholder relations and engagement, or digital marketing in tech.
• Strong analytical mindset with the ability to derive actionable insights from data and adapt strategies accordingly.
• Creative thinker with the ability to ideate and execute innovative marketing strategies.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Experience with Go-To-Market strategy development and execution for B2B businesses and brands
• Familiarity with agile methodologies and a willingness to adapt in a fast-paced

To successfully become a Seamstar, you will have to:

• believe in our vision and mission;
• be smart and result-oriented;
• be honest;
• be respectful;
• be a good communicator;
• be kind, yet firm when necessary;
• be a good team player; and
• know how to have fun and be willing to partake in team-bonding activities.

Behavioural Requirements:

• Adapting 
• Innovating 
• Collaborating 
• Being Accountable 
• Leading self and people 
• Leading business 
• Revenue driven

Benefits

• Competitive salary.
• On-site recreational/workout facilities.
• An opportunity to play an important role in building one of the top SaaS start-ups in Africa.