Marketing Manager at Precious Palm Royal Hotel

Location: Benin, Edo

Position Summary

• To oversee and manage marketing and sales personnel to ensure maximum revenue, promotional coverage and marketing opportunities are achieved.
• Should work closely with Front Office and other strategic departmental heads to develop strategies to increase room occupancy and grow our market share for our various products.
• And also attending to inquiring and complaints from guests.

Duties and Responsibilities

• Works with team members and other management team to create and implement a sales/marketing plan.
• Set example through professional, friendly attitude towards clients and staff, and timely response to clients.
• Ensure hotel meets or exceeds budgeted goals/targets.
• Assists with the development and implementation of promotions, both internal and external.
• Creating a focus on attracting new business.
• Responsible for the training of marketing and sales personnel.
• Monitors all day to day activities of the department. v Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals.
• Update action plans and financial objectives quarterly.
• Identify new markets and business opportunities and increase sales and occupancy rates.
• Represent Hotels in various events and exhibition.
• Participates in sales calls with members of sales and marketing team to acquire new business and/or close on business.  Supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
• Work closely with Front Office and Account Managers and GM to ensure proposed rate negotiations meet the financial needs of the hotels.
• Develop strong work relationships with front office team to ensure working in unity and always striving to achieve the same goals.
• Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person.
• Attending all department and hotel meetings as necessary.
• Builds and strengthens relationships with existing and new customers to enable future bookings.
• Develops relationships within community to strengthen and expand customer base for sales opportunities.
• Manages and develops relationships with key internal and external stakeholders.
• Closely following up on all business leads within a 24 hour response time line to clients.
• Liaise with the marketing/sales personnel of our sister companies for brainstorming and sharing of ideas v Help to market our bread, water, diagnostic, school and other products/services of ours and our SBUs.
• Visiting of corporate bodies (B2B) and individuals (B2C) as regard our various products and services.
• Ensure our brand is visible online (digital marketing and SEO). Online campaign and brand promotion.
• Responding to customer’s feedback especially from customer’ survey.
• Responsible for maximizing a hotel's revenues by developing programs to increase occupancy and make profitable use of accommodation, meeting and leisure facilities. v Maintain awareness of the hotel’s facilities to the customers.
• Responsible for coordinating marketing and promotional activities of the hotel.
• Identify resources that appeal to customers’ satisfaction.
• Monitor response of the customers using the hotel facilities.
• Ensure that customers have access to the hotel information website for reservation.
• Act as public relations officer of the hotel.
• Plan to develop promotions for the hotel.
• Collect contacts to reach potential customers for reservations.
• Ensure the comfort of the customers in the hotel. v Ensure increase of occupancy at all times.
• Develop strong customer relations.
• Ensure protection of customers’ loyalty and reward customers who book regularly.
• Work closely with the hotel management team to identify marketing priorities.
• Carry out customer survey.
• Share the results of customer satisfaction surveys and customer reviews with team members and top management to enhance customers/guests’ satisfaction.
• Any other assignment from management from time to time.

Job Requirements

• Candidates should possess an HND / B.Sc  qualification.
• A minimum of 7 years work experience.