Marketing Manager at OptiHuman Consulting Limited

Summary

• As a Marketing Manager, you are responsible for enhancing brand awareness and ability, generating leads, strengthening client engagement, managing both digital; offline campaigns, and delivering high-impact experiences like PartnerPlus Cc (PPC).
• Your mandate includes building a recognizable brand identity, driving ac of our products and platforms, and influencing revenue through structured, amiable marketing initiatives
• The ideal candidate is commercial-minded, digitallyand brand-conscious with strong stakeholder management skills.

Key Responsibilities
Brand & Visibility Leadership:

• Own the brand playbook, ensure consistent messaging, visual identity across all touchpoints.
• Collaborate and ensure business visibility in the travel and corporate through media, thought leadership, and PR.
• Develop monthly brand assets: flyers, decks, banners, social media temF product videos.

PartnerPlus Connect (PPC) Ownership:

• Collaborate and execute quarterly PartnerPlus Connect events; virtual and physically.
• Manage pre-event communication, registrations, promotional materials, and event reporting.

Campaign Management (Digital & Offline):

• Design and run monthly performance campaigns to drive traffic, leads and manageplatform usage.
• Track ROI on paid media, influencer marketing, trade activations, and speed content.
• Collaborate with product, sales, and destination teams for synchronized align rollouts.

Client Engagement:

• Collaborate with all relevant units and develop a monthly content calendar targeted at corporates, trade partners and direct clients with provision for facts, guides, and toolkits.
• Design email flows, WhatsApp creativities and fllyers to support promotions on travel products
• Track commumcation effectiveness—open rates, engagement, and client conversions.

Thought Leadership & Corporate Branding:

• Build positioning materials to support business development, C-suite engagements, and platform sales.
• Coordinate the development of insight-based travel newsletters
• Ensure the brand shows up with relevance in media, panels, trade forum across Linkedln.

Reporting, Measurement & Team Oversight:

• Lead the marketing report cycle: monthly dashboards, event ROI, campaign views.
• Supervise internal and external creative resources; maintain delivery timely and execution quality.
• Stay within budget while maximizing efficiency; track cost-per-lead and contribution to revenue

Qualification and Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, related field. MBA is a plus
• Professional qualifications/certifications are an added advantage
• 5 - 7 years of marketing experience, with at least 3 years in a managerial role with proven track record in executing successful digital and traditional marketing campaigns within the travel industry.
• Travel experience and/or luxury jet travel experience is highly preferred.
• Strong knowledge of CRM platforms (e.g., Salesforce, Zoho), analytics tools, digital ad platforms.
• Excellent leadership, communication, and project management skills.
• A deep understanding of affiliate marketing, a passion for travel, and the ability to strategize, implement, and analyze marketing campaigns effectively.
• Strong understanding of affiliate marketing platforms and tracking systems.
• Excellent communication and negotiation skills to build and maintain relationships with affiliates and partners.
• Exceptional leadership and team-building skills.
• Advanced proficiency in CRM and data analysis tools.
• Strong negotiation, closing, and presentation abilities. Excellent organizational and time management skills.
• Excellent organizational and time management skills.
• Results-driven with a strong focus on exceeding targets.
• Data-driven mindset with the ability to analyze performance metrics and draw actionable insights.
• Creative thinking and problem-solving skills to develop engaging marketing campaigns.
• Proficiency in using marketing tools and software for campaign management and tracking.
• Ability to work independently and as part of a team, managing multiple projects simultaneously.