Job Summary
The Marketing Manager oversees the development and implementation of marketing strategies to grow enrollee numbers, retain existing clients, and strengthen the brand presence of the HMO. The role is responsible for planning and executing marketing campaigns, generating leads, managing provider and corporate relationship engagements, and ensuring alignment with NHIA regulations regarding health insurance marketing and communication. The ideal candidate is strategic, innovative, and experienced in healthcare marketing or related industries.
Key Responsibilities
Marketing Strategy & Execution
- Develop and implement comprehensive marketing plans to drive enrolment growth across individual, family, SME, and corporate segments.
- Conduct market research to understand customer needs, industry trends, and competitors.
- Execute campaigns across traditional and digital channels to increase brand awareness.
Business Development & Client Acquisition
- Lead marketing initiatives to acquire new corporate accounts, retail clients, and government-backed schemes.
- Conduct presentations, product demos, and pitches to prospective clients.
- Drive sales conversion through structured follow-ups and relationship management.
Brand Management & Communication
- Ensure consistent brand messaging and strong visibility across marketing platforms.
- Oversee the creation of marketing materials—brochures, proposals, social media content, and corporate communications.
- Manage public relations efforts and represent the HMO at events, exhibitions, and stakeholder meetings.
Digital Marketing
- Develop and manage online campaigns, including social media, email marketing, SEO, and digital advertising.
- Monitor digital analytics to improve reach, engagement, and lead generation.
Product Development & Market Positioning
- Work with the Product and Operations teams to develop new health plans tailored to market needs.
- Continuously assess pricing, benefits, and market competitiveness of all HMO products.
Customer Retention & Relationship Management
- Implement customer retention strategies to reduce churn and improve client satisfaction.
- Collaborate with the Customer Service and Provider Relations units to resolve escalated issues.
Reporting & Performance Analytics
- Track and report marketing and sales performance, lead conversions, and return on marketing investment.
- Provide insights and strategic recommendations to management for improved market penetration.
Regulatory Compliance
- Ensure all marketing activities comply with NHIA regulatory guidelines.
- Maintain ethical sales practices and avoid misrepresentation of benefits or services.
Requirements
Education
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Health, or a related field.
- MBA or relevant master’s degree is an advantage.
Experience
- Minimum of 7 years’ experience in marketing, preferably within an HMO, healthcare, insurance, or financial services sector.
- Proven record of meeting sales targets and managing marketing campaigns.
Skills & Competencies
- Strong knowledge of the Nigerian health insurance ecosystem and NHIA regulations.
- Excellent communication, presentation, and negotiation skills.
- Strategic thinker with strong analytical and planning abilities.
- Proficiency in digital marketing tools and CRM software.
- Leadership skills and ability to manage a marketing team.
- High level of professionalism, creativity, and relationship-building skills.
Compensation & Benefits
- Competitive salary and performance-based incentives.
- Health insurance coverage.
- Transport allowance and fieldwork benefits.
- Professional development and training opportunities.
- Pension and statutory benefits.
Gmail
Yahoomail