Marketing Manager at JMG

Responsibilities:

• Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event
• Forecast and monitor entire budget, marketing timeline and media plan
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilizing below and above the line mediums including email, direct mail, PR, fax, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio, search engine marketing and TV.
• Manage the clean, verification and build of the show database
• Ensure show websites are fully up to date with latest information. Manage the integration of any third-party modules (e.g. floor planner, show APP, etc.) between suppliers.
• Utilize and manage digital tools (i.e. App, survey tool) to enhance campaigns
• Coordinate the design, production and mail of all marketing collateral, including sales brochures, conference brochures, visitor tickets, post-cards, top line report, post-show report, print advertisements, web banners/emails, etc.
• Manage PPC campaign, with support of Digital Marketing Executive – review results and make recommendations.
• Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).

Qualifications:

• Minimum: Bachelor’s Degree marketing, advertising, or communications
• Past work experience as a Marketing Manager

Skills:

• Understanding of brand identity, positioning and anatomy
• Understanding of value proposition
• Consumer and customer understanding
• Customer journey and experience building
• Knowledge of end-to-end marketing processes
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Relationship and stakeholder management
• Customer and market research expertise
• Creativity
• Media and online savvy
• Team leadership experience
• Attention to detail
• Flexibility and adaptability