Marketing Manager at H. Pierson Associates

Job Summary

• The Marketing Manager drives the strategic positioning, visibility, and growth of the Innovation Park.
• Own brand strategy, ecosystem engagement, and marketing execution to attract tenants, start-ups, corporates, investors, and partners, while supporting revenue and program objectives.

Key Responsibilities

• Develop and implement a strategic marketing plan aligned with the Parks' vision, value proposition, and growth objectives.
• Lead brand management, digital marketing, PR, content creation, and events to enhance awareness and thought leadership.
• Drive tenant, partner, and program demand, managing campaigns, lead pipelines, and performance metrics.
• Collaborate with startups, corporates, academia, investors, and government agencies to strengthen ecosystem engagement and partnerships.
• Oversee marketing analytics, KPIs, dashboards, and ROI tracking to optimize campaigns and inform strategic decisions.
• Support major events, innovation showcases, and sponsorship initiatives to maximize visibility and impact.

Key Performance Indicators (KPIs)

• Strategic marketing and brand leadership
• Commercial and growth orientation
• Digital marketing and content strategy
• Stakeholder management and ecosystem engagement
• Data-driven decision-making and performance tracking.

Educational Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or related fields
• A master's will be an added advantage
• Minimum of 8 years marketing experience, with at least 3 years in a managerial role.
• Experience in innovation hubs, technology parks, startups, or PPP environments preferred.
• Proven track record in brand building, digital marketing, stakeholder engagement, and growth campaigns.