Marketing Manager (Fragrance) at Ascentech Services Limited

Job Description

• The Marketing Manager (Fragrance) manages the day to day marketing activities of the organisation and long term marketing strategy for the company. Job duties are but not limited to;

Responsibilities

• Prepare, implement, marketing plan, programme and budget both short and long range to ensure profitable growth
• Formulate and execute category brands and portfolio strategy for both new and existing products
• Execute all communication initiatives
• Collaborates with the MD in establishing and recommending the most realistic sales goals for the company.
• Manages an assigned geographic sales area or product line to maximize sales revenues and meet corporate objectives.
• Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.
• Handling all activations (street activation, social media activation, billboards etc)
• Digital marketing
• B2B experience
• Handling deals with local agencies
• Work with communication agencies, associates, consultants and all external and internal stake holders to deliver the right marketing mix to consumers/shoppers in keeping with the organizational goal
• Lead ideation and innovation effort that meets business and brand objectives.
• Lead all consumer/shoppers and market research initiatives
• Analyse consumer trend, category and market dynamics, internal data and competitive intelligence thereby influencing organization and category strategy
• Develop deep understanding of consumer/shopper motivation and reflect this in all products communication that emanates from the company
• To be responsible for developing and maintaining sales and marketing strategies to meet agreed company objectives.
• To evaluate customer research, market conditions, competitor data and implement marketing and sales plan alterations as needed.

Requirements

• HND / BSc in relevant discipline
• 5-6 years working experience in the Beauty and fragrance Industry.
• B2B experience
• Digital Marketing experience
• Proximity to Festac is an added advantage
• Effective organisational skills
• Team working skills
• Interpersonal skill