Marketing Manager (Essenza) at Beauty And Fragrance LTD

Job Brief

A Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Responsibilities 

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door (Stores and Website and Social Platforms).
• Establish a marketing calendar .
• Deploy successful marketing campaigns and in store events and own their implementation from ideation to execution.
• Serve as marketing contact for brand partners.
• Experiment with a variety of organic media communication channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis of these channels.
• Collaborate with different departments to strategize and execute all promotional activities.
• Produce valuable and engaging content for our website and blog and social platforms that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis.
• Develop and execute influencer marketing strategies.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
• Analyze consumer behavior to advertising campaigns accordingly.

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• The Candidate must have PR Marketing experience.

Please note Marketing experience in a Beauty Sector is an added advantage.