Marketing Manager at Elvaridah

Job Description:

• Developing and implementing strategic marketing plans to achieve business objectives and drive customer acquisition.
• Conducting market research and analyzing customer insights to identify target audiences, market trends, and growth opportunities.
• Creating and managing integrated marketing campaigns across various channels, including digital advertising, content marketing, social media, email marketing, and events.
• Collaborating with cross-functional teams to create compelling marketing collateral, including website content, blog articles, videos, and infographics.
• Monitoring and analyzing marketing campaign performance, leveraging data and analytics to optimize campaigns and maximize ROI.
• Managing the marketing budget and allocating resources effectively to achieve marketing goals.
• Building and maintaining strong relationships with strategic partners, industry influencers, and media outlets.
• Monitoring industry trends and competitive landscape to identify emerging marketing opportunities.
• Developing and maintaining the brand identity and ensuring brand consistency across all marketing channels.
• Managing external agencies and vendors to support marketing initiatives.
• Presenting marketing strategies, campaign results, and performance updates to senior management and stakeholders.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field. MBA or advanced certification in marketing is a plus.
• Proven experience in marketing, with a focus on digital marketing and campaign management.
• Strong understanding of marketing principles, strategies, and tactics.
• Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.
• Proficiency in digital marketing channels, including paid search, SEO, social media, email marketing, and content marketing.
• Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content.
• Creative mindset and ability to think strategically to develop innovative marketing campaigns.
• Strong project management and organizational skills, with the ability to manage multiple initiatives and meet deadlines.
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot) and marketing automation platforms is a plus.
• Experience in the fintech or technology industry is desirable.