Marketing Manager at Drinks.ng

About the job

As the Marketing Manager at Drinks.ng, you will be responsible for 3 major aspects which are:

• Marketing Activities Management
• ECommerce Management
• Brand Relationships

Marketing Activities Management Job brief

• As the Marketing manager, your responsibilities include tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
• To be successful in this role, you will need hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
• Ultimately, you will help drinks.ng build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Develop strategies and tactics to get the word out about Drinks.ng and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Manage the team to achieve the overall goal

E-commerce Management Job brief

• As the eCommerce Manager you will be responsible for the content and design on the Website, online marketing, and team management.
• Your focus as eCommerce manager, however, is conversion.
• Conversion is attracting visitors by using campaigns, effective SEO and attractive content that can convert them into leads or sales. Some other responsibilities are:

E-commerce Manager Responsibilities:

• Overseeing design and Developments of Website
• Monitor web analytics and internal data sources
• Design and Execute Roadmaps
• Incorporate Best Practices
• Budget Effectively
• Supervise all activities and product development
• Work closely with web development and technical teams
• Prepare reports and analyse conversion numbers
• Develop SEO/PPC Strategy/Marketing Plans
• Team Management and Progress Monitoring
• Quality Control and Assurance
• Developing Schedules and Timescales

Web Development:

• The user interface of our website and overall UX are very important in the completion of an online transaction.
• You will oversee the look, feel and design of a website, working closely with any web design agencies or in-house development teams to get the right interface and structure which will suit the customer journey best.
• The aim is to make the online e-commerce system easy to use, speedy and secure.

Managing a Team:

Not only does the website require management but so does the team that helps keep every other aspect of the website running. A typical eCommerce team may consist of the following:

• Project Managers
• Content Editors
• Copywriters
• Web Designers
• Graphics and Motion Designer
• PPC/SEO executives
• Web Analysts/Analytics
• Web Services Engineer

This team will need to be set up and managed by you, their day-to-day activities will be monitored by you and their performances reported upon.

Campaigns and Strategy:

• Another key factor in eCommerce is planning ahead and having a full digital marketing plan for the year and ahead.
• This plan can identify areas that they needs development including introducing sales campaigns, exclusive offers and most importantly SEO and PPC campaigns.

Conversion:

• Monitoring web traffic statistics and generating reports will be an an everyday responsibility for you.
• You’re allowed to use analytical tools to analyse all sorts of behaviours and patterns such as bounce rates, time on page and referrals to give detailed insight and in-depth analysis.

Brand Relationship Manager Job Brief

• You will be required to foster strong relationships with our clients, seek out new business opportunities, provide clients with knowledgable advice, guide their choices, promptly resolving complaints, and ensure client satisfaction.
• To be successful as a relationship manager you should be able to build positive, long-term relationships and support clients in the decision-making process in a way that also suites the

Relationship Manager Responsibilities:

• Maintaining a deep knowledge of company products and services.
• Building and maintaining strong relationships with prospective and existing clients and key industry players.
• Researching and pursuing new business opportunities.
• Identifying clients' needs and requirements and proposing suitable solutions.
• Providing clients with comprehensive brand reports that encompasses every aspect of their brand as it pertains to drinks.ng
• Resolving complaints and issues efficiently and in a timely manner.
• Meeting sales/revenue targets.
• Ensuring client satisfaction.

Person Requirements:

• Degree in management, marketing, communication, or a similar field.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Experience as a relationship manager, in client management, or a similar role.
• Experience in setting up and optimizing Google Adwords campaigns
• Extensive experience as an e-commerce manager.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Exceptional consulting and quality assurance abilities.
• Ability to tackle the demands of ever-evolving technological implements with ease.
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to build and maintain strong client and business relationships.
• Proficiency in Microsoft Office
• Excellent communication and interpersonal skills.
• Good conflict resolution and problem-solving skills.
• Leadership and team management and analytical skills.