Marketing Manager at Culminate Consulting

Our client a leading Radio Station with branches in Lagos, South West, South South, Abuja and Northern Nigeria has Vacancies for following positions 

Description

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments 
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration 
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies 
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics 
• Partner with email, performance marketing, and web teams to design, test and evolve lead nurturing tactics. 
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets 
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels  
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads 
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly 
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets 

QUALIFICATIONS

• A first degree in Marketing, Mass Communication or Social Sciences or related discipline from a reputable Institution.
• MBA would be an added advantage.
• Ideal candidate must be grounded in general marketing.
• Must have performed a similar role in a service industry such as Insurance, Financial sector, Entertainment, Media, Marketing & Sales e.t.c.
• Minimum of 10 years post-graduation experience, at least 5 of which should be in a senior management position of a company.
• Team player, strong financial and analytical skills; sound management skills coupled with good commercial acumen and good networking ability.
• A pleasant personality, excellent communicating skills with good knowledge of radio broadcasting business environment.
• Must be a registered member of NIM.
• Great skill in Relationship Management.