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  • Posted: Oct 15, 2021
    Deadline: Oct 22, 2021
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  • Culminate consulting RC1052798 is a professional service firm into the business of Recruitment, Training, HR outsourcing and outdoor advertisement (Brands & Communication). The company was established in 2012 has since then worked extensively across diverse sectors of the economy ranging from Telecommunication, Banking &Finance, Information Technolog...
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    Marketing Manager

    Our client a leading Radio Station with branches in Lagos, South West, South South, Abuja and Northern Nigeria has Vacancies for following positions 

    Description

    • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments 
    • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration 
    • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies 
    • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics 
    • Partner with email, performance marketing, and web teams to design, test and evolve lead nurturing tactics. 
    • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets 
    • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels  
    • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
    • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads 
    • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly 
    • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets 

    QUALIFICATIONS

    • A first degree in Marketing, Mass Communication or Social Sciences or related discipline from a reputable Institution.
    • MBA would be an added advantage.
    • Ideal candidate must be grounded in general marketing.
    • Must have performed a similar role in a service industry such as Insurance, Financial sector, Entertainment, Media, Marketing & Sales e.t.c.
    • Minimum of 10 years post-graduation experience, at least 5 of which should be in a senior management position of a company.
    • Team player, strong financial and analytical skills; sound management skills coupled with good commercial acumen and good networking ability.
    • A pleasant personality, excellent communicating skills with good knowledge of radio broadcasting business environment.
    • Must be a registered member of NIM.
    • Great skill in Relationship Management.

    Method of Application

    This job has expired. Application is no longer allowed

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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