Marketing Manager at Bheerhugz Café

Job Summary

We are looking for a creative, strategic, and deeply connected Marketing & PR Manager to elevate our brand, drive foot traffic, and maximize revenue. You will be responsible for designing and executing both digital and experiential marketing campaigns, managing our public image, curating themed nightlife/day-party experiences, and building strong relationships with high-net-worth individuals (HNIs), corporate clients, influencers, and event promoters.

Key Responsibilities

Digital Branding & Social Media Management

• Aesthetic Content Curation: Oversee the visual identity of our social media platforms (primarily Instagram and TikTok). Ensure high-quality video and photo coverage of the lounge vibe, premium cocktails, gourmet food, and guest experiences.
• Trend Jacking: Keep a finger on the pulse of Lagos digital trends, trending sounds, and nightlife culture to create highly engaging, viral-potential content.
• Community Management: Engage with followers, promptly reply to DMs regarding reservations/bookings, and maintain an active, inviting online persona.

Event Curation & Nightlife Promotions

• Themed Nights: Brainstorm, plan, and execute highly successful weekly activations (e.g., Lekki Corporate Happy Hour, Ladies\' Night, Sunday Day-Parties, Afrobeats Night).
• Promoter & DJ Management: Collaborate with top Lagos DJs, hypemen, and independent nightlife promoters to book talent that guarantees crowd pull.
• Holiday & Special Event Execution: Drive heavy marketing for major calendar events (December in Lagos, Easter, long weekends, and public holidays).

Influencer & Lifestyle Public Relations (PR)

• Influencer Seeding & Hosting: Identify and build relationships with influencers, media personalities, and socialites to frequent the lounge and tag the venue.
• VVIP & HNI Relationship Management: Develop a database of high-end repeat clients, corporate event planners, and birthday celebrants to drive table bookings and private hall rentals.

Strategic Partnerships & Local Marketing

• Corporate Activations: Pitch the lounge as the ideal venue for corporate mixers, product launches, and end-of-year parties to companies
• Brand Sponsorships: Secure mutually beneficial sponsorships and activations with premium liquor brands and local lifestyle businesses.