Marketing Manager at Banyi Lifestores Pharmacy

We are looking for a candidate who is analytical, focused on customer needs, well-organized, self-motivated, and commercially savvy.

You would lead all aspects of marketing for Lifestores’ own stores and affiliates program, including defining the overall marketing strategy (e.g. defining and translating brand values, assessing current brand effectiveness, etc.); carrying out customer surveys, interviews, and ongoing data collection; analysing customer feedback and incorporating it into our marketing plans; carrying out branding activities; finalizing store format and leading redesign of acquired stores; developing marketing materials for the stores and affiliates programs; prioritizing marketing activities & channels, including providing input into the budget; executing below-the-line activities; leading Lifestores’ social media presence; and supporting PR activities.

You would also be interacting with the Lifestores team to share customer feedback and identify ways to iterate our services. You should be comfortable with change, as you would be entering the company at an exciting phase of iterative development based on customer feedback and rapid growth. You should have a hands-on approach since initially you would be carrying out the above activities yourself vs. delegating to others.

The ideal candidate has both B2B and B2C marketing experience.

We select people who demonstrate our core values: humility, initiative & hard work, customer centricity, trustworthiness, continual improvement, and data-driven.

Job Responsibilities

• Identify, develop, or evaluate marketing strategy, based on knowledge of company’s objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products.
• Compile lists describing product or service offerings.
• Initiate market research studies or analyze their findings.
• Conduct economic or commercial surveys to identify potential markets for products.
• Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation

• Proficiency with online marketing and social media strategy

Lifestores thrives on a collaborative, meritocratic working culture. We are an equal opportunity employer and value diversity at our company.