Marketing Lead at SunFi Technology Limited

About the Role

• We seek a Marketing Lead with 3+ years of experience developing and executing marketing strategies for consumer products.
• As the Marketing Lead, you will be responsible for overseeing all marketing activities, driving creative campaigns, and collaborating with cross-functional teams to drive business objectives.

Job Responsibilities:

• Marketing Strategy Development: Develop comprehensive marketing plans that align with the company's overall business goals, identifying target audiences, and implementing effective strategies to reach them.
• Campaign Management: Create and manage marketing campaigns across various channels, including digital, social media, email, print, events, and other relevant platforms.
• Brand Management: Ensure brand consistency and identity throughout all marketing materials and communication, maintaining a strong brand image in the market.
• Market Research and Analysis: Conduct market research to identify customer needs, trends, and competitors, and leverage this data to make data-driven decisions and optimize marketing efforts.
• Leadership: Lead, collaborate with and motivate colleagues, fostering a collaborative and creative work environment that yields results. Championing
• SunFi culture and values: Managing not just internal collaboration but cross-collaboration across the organization to create value. Driving your professional development.
• Timely and accurate reporting: On-time, insightful, and value-added reporting on key metrics which can result in strategic decisions.
• Process Development: Building, documenting, storing, sharing and training teams and the company on processes you develop or optimize.
• Public Relations (PR): Collaborate with the relevant teams to enhance the company's reputation through effective communication and media relations.
• Partnerships and Collaborations: Identify strategic partnerships and collaborations that align with the company's objectives, fostering mutually beneficial relationships to expand the brand's reach.
• Analytics and Reporting: Track and analyze marketing performance metrics, providing regular reports and insights to senior management and using data to optimize marketing campaigns.
• Company protection & regulatory compliance: Following regulatory, ethical, and company standards used in managing and developing the brand.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, with at least 2 years in a lead position.
• Proven track record of successful marketing campaign development and execution.
• Master’s in Marketing or Business Administration is a plus
• Previous agency or fintech experience is a plus
• Experience reporting to and working with Senior Executives a plus

Skills:

• Strong knowledge of digital marketing techniques and tools.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to use data-driven insights to make strategic decisions.
• Creative thinking and the ability to develop innovative marketing initiatives.
• Strong leadership and team management abilities, fostering a positive and collaborative work environment.
• Solid understanding of market research and competitor analysis.
• Proficiency in using marketing software and analytics tools.

Benefits:

• Comprehensive Family/Personal Healthcare
• Flexible Access to Salary and Employee Support Facilities
• Employee Solar Power Program
• Life and Career Coaching Masterclass
• Flexible Access to over 11,000 learning resources and opportunities
• Amazing colleagues and a great work culture
• Team Bonding and a chance to build a world-class Clean Energy FinTech!