Marketing Lead at Proten

Company Description

Our client is Nigeria’s 1st digital insurance platform. They have pivoted over the years to a product-focused, technology driven platform targeted at improving insurance penetration in Africa by creating unique and relevant products in partnership with leading insurance companies.

Job Description

Responsibilities

• Manage the marketing team and ensure all market penetration targets are met and/or exceeded.
• Organise and coordinate promotional events for the business
• Develop strategies for promoting brand recognition and fostering market penetration for the company.
• Implement growth strategies for introducing new products/brands to the market.
• Analyse conversion rates of all digital platforms and measure the effectiveness of promotions to determine the most effective methods to drive sales.
• Develop marketing strategies focused on driving the growth of the business.
• Research, plan and implement new target market initiatives.
• Partner with Business Development and Tech teams to estimate product demand and make adjustments based on client feedback.
• Prepare ROI analysis on marketing campaigns.
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
• Set, monitor, and report on team goals.
• Design branding, positioning, and pricing strategies.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional materials).
•  Analyse consumer behaviour and determine customer personas.
• Identify opportunities to reach new market segments and expand market share.
• Monitor competition (acquisitions, pricing changes and new products and features)

Qualifications

Key Skills Required

• Demonstrated history of planning and executing successful product/brand launches.
• Experience marketing different brands, growing new brands and products.
• Good track record of developing and leading a successful marketing team.
• Leadership skills with the ability to set and prioritize goals.
• Experience with online and offline marketing.
• Exceptional project management skills with a keen eye for detail.
• Analytical and problem-solving skills with a track record of making data-driven decisions. - Excellent communication and interpersonal skills.
• Good knowledge of visual marketing.
• Good knowledge of UX and CX
• An entrepreneurial spirit focused on getting things done
• BSc/BA in Marketing or similar field; Master's degree is an additional bonus.
• Other Skills: Must be Creative, Innovative and Strategic. Minimum 5 years’ experience