Marketing Executive at Tilden Development Limited

POSITION OVERVIEW:

• The Marketing Executive will be responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and client engagement in the real estate sector. The ideal candidate will have a strong background in traditional marketing techniques and a passion for real estate.

KEY RESPONSIBILITIES:

• Develop Marketing Strategies: Create and implement marketing plans to promote properties and the company brand.
• Direct Mail Campaigns: Design and execute targeted direct mail campaigns to attract potential buyers and sellers.
• Networking: Build and maintain relationships with local businesses, community organizations, and industry professionals to enhance visibility and generate referrals.
• Open Houses and Events: Plan and coordinate open house events and community outreach initiatives to showcase properties and engage potential clients.
• Market Research: Conduct market research to identify trends, competitor strategies, and potential opportunities for growth.
• Collaboration: Work closely with the sales team to ensure marketing efforts align with sales goals and client needs.
• Creating editorial and content creation calendars for various media platforms and outlets.
• Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts.
• Producing a brand style guide that best captures the company or client’s voice and mission.
• Helping team leads set, allocate and monitor the budget of each project.
• Meeting with clients to discuss brand guidelines, goals, budget and timelines.
• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns.
• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved.
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary.

QUALIFICATIONS:

• Bachelor’s degree in Marketing or a related field.
• 3+ years of experience in marketing, preferably in the real estate sector.
• Strong understanding of real estate marketing strategies and target audiences.
• Proficient in Microsoft Office Suite and CRM software.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to work independently and as part of a team.