Marketing Executive at TECO Limited

Responsibilities

• Develop and implement comprehensive marketing strategies to promote company services and corporate brand identity.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Align marketing strategies with overall business objectives to achieve revenue and growth targets.
• Strengthen the company’s brand presence across all platforms and ensure consistency in messaging and visuals.
• Create innovative campaigns to position the company as a market leader in theindustry.
• Oversee the development and management of online marketing strategies, including SEO, PPC, email marketing, and social media.
• Monitor and analyze digital marketing performance metrics to improve campaign outcomes.
• Optimize the company’s website for lead generation and enhance the user experience.
• Collaborate with the sales team to align marketing initiatives with sales goals.
• Develop effective marketing materials, including brochures, presentations, and advertisements, to supportsales.
• Prepare and manage the marketing budget to maximize ROI.
• Allocate resources effectively for campaigns, events, and marketing tools.
• Build strong relationships with external partners, vendors, and media outlets.
• Coordinate with internal departments, including sales,to ensure seamless marketing efforts.
• Analyze marketing campaign performance and generate detailed reports for senior management.
• Use data insights to refine strategies and improve outcomes.

Requirement

• Candidates should possess relevant qualifications with 3 - 10 years work experience.