Marketing Executive at Psychospace International Ltd

Job Description

• As an Off Trade Executive, you will play a pivotal role in driving Distribution and marketing activities aligned with our brand priorities and customer strategies with a specific focus on top chains retail stores in Nigeria. Such as Shoprite, Spar; the local chain represents the likes of Ebeano, Blenco, Next Cash and Carry etc.

Reporting to the Key account manager, he will:

• Contribute to and execute a brand strategy to ensure consistent communication across all channels.
• Develop and implement an innovative universe mapping of assigned territory/market.
• Develop and implement innovative trade marketing programs based on customer and outlet insights, aimed at attracting and retaining new consumers and expanding market reach across the on-trade channel.
• Take the lead in managing and maintaining the trade marketing promotional calendar while actively collaborating on promotional campaigns.
• Oversee and contribute to customer marketing programs, as well as the development of new brands and range market plans.
• Contribute to the marketing planning process, collaborating with cross-functional teams to co-create sales programs and reviewing the success of implemented strategies.
• Ensure alignment with customer insights, creating impactful brand visibility through well-executed marketing initiatives, events, and promotions.
• Budget management proficiency.
• Provide support tools for trade education and training.
• Evaluate ROI on promotional investments.
• Collaborate with the sales team to deliver Joint Business Plans (JBP) and continually review marketing plans within the JBP framework.

Core Requirements and Experience

• Candidate must have a relevant Degree such as a Bachelor’s Degree in any field in Marketing, Business, Finance, Education, Business Administration, Management, Economics, Accounting, or International Trade
• To excel in this role, the candidate must have a minimum of 3 - 4 years of experience in a dynamic FMCG/Retail environment, thriving in fast-paced marketing and sales settings. Your track record in similar positions will enable you to work autonomously while seamlessly integrating within a collaborative and passionate marketing and sales team and must be between 20 to 30 years old.
• Proven track record in effectively managing accounts, sales, agency partnerships, and collaborations to drive trade marketing success.
• In-depth understanding of the trade channels, including retail and on-premises (bars and hotels), enabling strategic and targeted trade marketing initiatives.
• Strong time management and prioritization skills to ensure the timely execution of trade marketing campaigns and activities.
• Advanced stakeholder management proficiency, building and nurturing relationships with trade partners at all levels.
• Familiarity with logistics coordination within the trade industry, ensuring efficient delivery and distribution of trade marketing materials.
• Proficiency in utilizing MS Office tools for data analysis, reporting, and effective communication within the trade marketing context.
• Exceptional trade marketing abilities to create impactful marketing materials tailored for trade audiences.

Salary
N250,000 - N350,000 / month.