Marketing Executive at Off-Field Concepts Limited

Objective/Purpose

Off-Field is seeking motivated, high energy individuals whose primary function is to stimulate and recognize market opportunities as well as maintaining good relationships with clients; and making repeat sales to our existing customers. Candidate will be expected to understand and undertake business to business (B2B) and business to customer or consumer (B2C) sales.

Main Responsibility

The ideal candidate will conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. 

Specific Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaigns
• Research and develop marketing strategy, and evaluate success strategy;
• Develop and execute content for marketing campaigns;
• Create and actualize digital marketing programs;
• Locate business opportunities by identifying prospects and evaluating their position in the industry;
• Sell products by establishing contact and developing relationships with prospects;
• Challenging any objections with a view to getting the customer to buy;
• Prospecting and visitation to prospects' locations;
• Maintain relationships with clients by providing support, information, and guidance;
• Researching and recommending new opportunities; recommending profit and service improvements;
• Creating detailed proposal documents to clients and prospects;
• Stay up-to-date on current marketing trends;
• Direct sales, Negotiating on price, costs, delivery and specifications with buyers and managers;
• Cold calling to arrange meetings with potential customers to prospect for new business;
• Participate in all promotional activities;
• Prepare reports by collecting, analyzing, and summarizing information;
• Log all leads, sales, contacts, and other related activities on a CRM/ERP platform and update such records daily or as often as there is need;
• Participate in Strategy, Review and other Meetings of the company.

Requirements and Qualifications

• Bachelor's degree or HND in Marketing or related field;
• Ideally requires at least one year post-NYSC experience but this may be waived for impressive fresh applicants who demonstrate desirable potentials;
• 2 - 3 years of relevant experience;
• Strong analytical, communication, time-management and creativity skills;
• Strong ability to focus on customer/market and take initiative;
• Experience with social media.
• Resilience
• Candidate will be expected to understand and undertake business to business (B2B) and business to customer or consumer (B2C) sales;
• An understanding of digital marketing and social media campaigns or willingness to learn same;
• An understanding of advertising, SEO and email marketing or willingness to learn same;
• Proficiency in Microsoft Word, Excel, and PowerPoint;
• Highly detail-oriented;
• Strong analytical skills;
• Strong verbal and written communication skills;
• Strategic thinking, high creativity and problem solving skills;
• Administrative Writing Skills, Reporting Skills, Supply Management, Scheduling, Organization, Time Management, and Travel Logistics;
• High ethical standards and integrity;
• Strong interpersonal skills and the ability to interact and build relationships with all levels of management.