Marketing Executive at Fadac Resources

Job Description

• The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns that directly impact revenue growth.
• This is a hands-on role for someone with strong technical marketing skills, proven experience in digital lead generation, and a track record of managing high-performing online campaigns.

Key Responsibilities
Digital Marketing Strategy & Campaigns:

• Develop and implement data-driven digital marketing strategies aligned with company growth goals.
• Manage paid media campaigns (Google Ads, LinkedIn Ads, Meta Ads), ensuring strong ROI.
• Execute SEO/SEM strategies to increase organic visibility and lead acquisition.
• A/B test campaigns, creatives, and landing pages for continuous improvement.

Lead Generation & Funnel Optimization:

• Design and run demand-generation campaigns targeting SMEs, mid-market, and enterprise clients.
• Build and optimize marketing funnels (awareness → consideration → conversion).
•  Work with the Sales and Business Development teams to align MQLs with sales targets.

Content & Digital Engagement:

• Create engaging content for blogs, social media, newsletters, and product campaigns.
• Oversee social media presence (LinkedIn, Twitter, Instagram, Facebook) with growth-focused strategies.
• Support design and execution of digital collateral (brochures, infographics, videos, product demos).

Analytics & Performance Reporting:

• Track and report campaign KPIs: CTR, CPC, conversion rates, ROAS, CAC, and LTV.
• Use Google Analytics, HubSpot/Zoho CRM, and reporting dashboards to monitor and optimize performance.
• Provide weekly/monthly performance dashboards to management.

Events, Partnerships & Customer Marketing:

• Plan and execute webinars, online and physical events, and virtual product demos.
• Collaborate with HR associations, business networks, and industry partners for brand visibility.Drive digital customer communication campaigns (product updates, retention campaigns, feedback surveys).

Qualifications
Key Requirements Education & Experience

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 3–5 years of hands-on experience in digital marketing, preferably in B2B SaaS or Tech solutions.
• Experience working with CRM and marketing automation tools is an added advantage.
• Proven track record of managing paid ad campaigns and SEO/SEM strategies that generated measurable leads/pipeline.
• Experience with marketing automation and CRM tools (HubSpot, Zoho, Mailchimp, or equivalent). Skills & CompetenciesStrong digital marketing expertise (SEO, SEM, PPC, content, email, and social media).
• Advanced use of tools: Google Ads, LinkedIn Ads, Meta Ads Manager, Google Analytics, SEO tools (SEMrush, Ahrefs, Moz).
• Strong copywriting and storytelling skills tailored to business audiences.
• Analytical mindset — able to extract insights from data and act quickly.
• Bonus: basic design/video editing skills (Canva, Adobe Suite).
• Strong interpersonal and cross-functional collaboration skills. KPIs / Success Metrics
• Grow qualified leads by X% per quarter.
• Achieve target ROAS on paid campaigns.
• Improve organic search visibility and website traffic by X% within 6 months.
• Maintain CAC within target benchmarks.
• Consistently deliver MQLs aligned with Sales conversion goals. Compensation & Perks.