Marketing Executive at Eatrite Food Services West Africa Limited

Job Objectives

• To coordinate strategic marketing initiatives, conduct product research, and build brand awareness to enhance customer relationships and drive sales growth.
• Adept at developing and executing targeted marketing strategies, managing customer communications, analyzing sales data, and preparing performance reports to support business objectives and promote company products and services.

Key Responsibilities

• Drive brand awareness and visibility through the development and execution of effective marketing strategies and campaigns.
• Maintaining a strong customer relationships, new customer acquisition and sourcing new business opportunities, and generating sales reports to support data-driven decision-making.
• Committed to achieving individual and team financial targets, exceeding revenue and growth projections, and enhancing market penetration across product lines.
• Coordinating promotional programs, conducting market intelligence, and preparing detailed reports to measure marketing performance and business development efforts.
• Contribute to organizational growth by developing and implementing effective marketing plans, driving aggressive campaigns, and identifying strategic market penetration opportunities for individual brands.
• Maintaining comprehensive marketing activity reports, and ensuring consistent alignment with business objectives.

Social Media Marketing:

• Content creation and deployment of consumer-facing content and communication campaigns to maximize reach and improve ROI.
• Drive sales and source clients for shared space services through strategic social media engagement.
• Plan and execute community initiatives, programs, and events to promote shared space services.
• Set and implement social media and communication campaigns aligned with overall marketing strategies.
• Create engaging, platform-appropriate content including blog posts, articles, social media updates, newsletters, and promotional videos.
• Monitor and report on customer feedback, online reviews, and overall brand sentiment.
• Provide community insights and feedback to management and key stakeholders to inform strategy.
• Maintain active awareness of competitor activities and trends in the market.
• Build and nurture relationships with customers, prospects, industry influencers, and professionals.

Skills, Competencies and Requirements

• Proven experience managing a profitable and globally recognized QSR (Quick Service Restaurant) brand
• In-depth knowledge of QSR industry trends and best practices
• Strong cost management skills to ensure profitability and operational efficiency
• Solid understanding of accounting fundamentals and financial reporting
• Strong problem-solving and analytical capabilities
• Effective inventory management to minimize waste and maximize availability
• Excellent analytical skills for data-driven decision making
• Skilled in planning, scheduling, controlling, and coordinating operations
• Strong oral and written communication abilities
• Advanced problem-solving skills in high-pressure environments
• Strong interpersonal skills with the ability to lead and motivate teams
• Excellent negotiation skills to manage vendors, partnerships, and internal stakeholders
• Persuasive communication skills to drive buy-in and influence decisions.